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March 2013 Meeting: Content Everywhere by Sara Wachter-Boettcher

UX Book Club Philly

Wednesday, March 20, 2013 from 6:00 PM to 8:00 PM (EDT)

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Event Details

Please note the date has been changed to 3/20. We're no longer meeting on 3/6. Apologies for any inconvenience!

For our first meeting of 2013, UX Book Club will discuss Content Everywhere by Sara Wachter-Boettcher on Wednesday March 20th, 2013. Doors open at 6pm and the discussion starts at 6:30pm. Sara will be joining us in person for the discussion.

You do not have to finish or even read the book to attend. The more the merrier!

About the Book 

This book is about how to manage and publish content in today's world of devices and channels. From Rosenfeld Media's website: 

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.

This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable by showing you how to:

  • Identify content's micro elements
  • Structure it in meaningful ways
  • Bring it to life through metadata and markup

This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.


Discount Code

A discount code for 25% off is available from Rosenfeld Media. Please email uxbookclubphilly@gmail.com for the code. 


Door Prizes 

Thanks to Rosenfeld Media for their generous donation of books. We'll have one copy of each to give away: Make It So, The Mobile Frontier, See What I Meanand Playful Design. Bring your business card for a chance to win one of these awesome books released in 2012. 

Registration Required

You must register by 5pm on Monday March 18, 2013 to attend this event. Comcast security will admit you only if you've registered and are on their list.

About the Author 

Sara Wachter-Boettcher is an independent content strategist, writer, and editor living in Lancaster, PA. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects and became determined to find a better way. 

Today Sara focuses on designing systems for flexible, adaptable, future-friendly content, which she writes about in her first  book Content Everywhere from Rosenfeld Media. When she’s not consulting with clients or partnering with agencies, she's serving as editor in chief of A List Apart; contributing to publications like Contents and The Manual; and speaking about content strategy and user experience at conferences worldwide. You can read her blog at sarawb.com.


About Our Sponsor, Comcast Product and Design UX 


The Product and Design UX (PDUX) team is responsible for creating a simple, delightful and cohesive user experience for customers (and non) across online, mobile/tablet and set-top box platforms, including: xfinity.com, the XFINITY suite of mobile apps, Skype on XFINITY, XFINITY Home Security and more. The team is comprised of various creative disciplines, including Information Architecture, Visual Design, Industrial Design, and Prototype support.  PDUX also has an in-house Research team with a state-of-the art usability lab, and a full-service Studio that provides production support across various Comcast properties. Together we are working to define the Future of Awesome.

Have questions about March 2013 Meeting: Content Everywhere by Sara Wachter-Boettcher? Contact UX Book Club Philly

When & Where

1701 John F Kennedy Boulevard
Philadelphia, PA 19103

Wednesday, March 20, 2013 from 6:00 PM to 8:00 PM (EDT)

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