If you’re only focusing on getting rankings and traffic to websites, then you’re missing the REAL money-making opportunity. That traffic needs to convert. However, there’s a lot of confusion about Conversion Rate Optimization (CRO).
Tuesday, March 12th, 2013 - 5 pm to 7 pm
In this presentation, our speaker will:
- Cover CRO myths so you avoid the most common mistakes
- Explain why CRO is not merely a series of individual landing page tests
- Give you the 7 steps to make your web traffic to convert, so you make money.
AboutUs – 107 SE Washington Street, Suite 520 – Portland, OR 97214
Theresa is a Conversion Rate Optimization Specialist, dog-lover, and travel junkie, who makes mid-sized businesses’ web marketing more profitable by improving their sites’ conversion rates.
She has a Masters degree in Marketing from the University of Colorado and a Master Certification in Conversion Rate Optimization from Market Motive.
She recently packed up and moved from Colorado to Bend, Oregon, and we’re happy to have her come speak!
When & Where
Search Engine Marketing Professionals of Portland
is a non-profit organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.