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Please join us for an Ad Club luncheon featuring guest speaker, Michael Hecht, Chief Executive Officer of Greater New Orleans, Inc.
Michael will be joining us to discuss how his organization "sells" the city of New Orleans to businesses in other regions. He will provide some insight on the messaging and techniques employed by his organization to counter negative perceptions and ensure that there is a clear understanding of the supreme opportunities available in the Greater New Orleans region.
Thursday, March 1, 2012
11:45 - 1:00
Superior Seafood (4338 St. Charles St. New Orleans LA, 70116)
Free for members, $35 for non-members
Greater New Orleans, Inc.'s mission falls broadly into two categories: business development - marketing the region to businesses - and product development - creating better conditions for business. The ultimate vision of GNO, Inc. is to make the Greater New Orleans region one of the best places in the country for both a business and a family. Before joining GNO, Inc., Michael served as Director of Business Recovery Services for Louisiana Economic Development, where he led the federally-funded $232M Small Business Recovery Program. Designed to revitalize the independent and small business sector devastated by hurricanes Katrina and Rita, the Recovery Program helped over 5,000 Louisiana businesses with grants, loans and technical assistance.
Prior to repatriating to Louisiana, Michael worked for Mayor Michael Bloomberg in New York City. As Assistant Commissioner for NYC Business Solutions, Michael designed and ran a nationally-recognized initiative to help the 200,000+ small businesses of New York City prosper and grow.