Many companies fear engaging in digital social interaction with their customers because of the horror stories they’ve heard. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. It’s time for businesses to take social interactions seriously:
There’s more to be gained from participating – and actively managing one’s social reputation – than not. By participating in digital conversations, businesses have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a company’s competitiveness! By abdicating involvement, companies open the door for customer related situations that escalate out-of-control into Dell Hells or United Guitar Breaking. Participate, set expectations, listen attentively and instead create passionately loyal Fiskateer-like brand ambassadors.
5:30 Registration Open
5:30 – 7 pm Dinner and Networking
7:00 – 7:15 AMANJ Meeting
7:15 – 8:15 Presentation
8:15 – 8:30 Q&A
Christine B. (C.B.) Whittemore is chief simplifier of Simple Marketing Now LLC, a social media and content marketing consultancy focused on helping organizations make their marketing work harder. She has been immersed socially and digitally since 2006 when she launched her first blog – Flooring The Consumer, about the retail experience and marketing to women.
Since then, she has launched several blogs, including the Simple Marketing Blog, a Junta42 Top Content Marketing Blog, where she practices fierce content marketing and shares social media wisdom and best practices [see the How Do I? series].
Christine contributes to MarketingProfs and MarketingProfs Daily Fix, the Content Marketing Institute and Floor Covering Weekly, a Hearst publication. She participated in Toby Bloomberg’s Social Media Marketing GPS, the first business book written via Twitter. She frequently speaks about marketing with content and social media at major flooring industry events [Coverings and Surfaces] and addressed the Social Media Club of North Jersey on managing your social reputation. A member of the Board of Directors of the Columbia Business School Alumni club of New York, she is developing a social media marketing strategy to improve club communications.
Christine published an ebook titled Social Media’s Collective Wisdom: Simplifying Marketing with Social Media based on the insights of 26 prominent social media practitioners. She obtained an MBA in Marketing from Columbia Business School and a BA in Art History from Smith College. Follow her on Twitter at @cbwhittemore.
Connecting. Informing. Advancing.
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