Mastering branding online takes a lot more than just being on Facebook. Tips will be shared to help you understand how to play by a fresh new set of rules, including monitoring social media, finding and targeting conversations on line and understanding new ways to showcase your non profits best work using Twitter and Pinterest. This course will help participants understand the role of stories to drive the conversation needed to shape stakeholders’ perception of your brand. Attendees will also learn to create clear messages to promote stakeholder engagement and encourage donor support. Case studies showing best practices will be presented and discussed.
Topics to be discussed:
• Is Twitter and Pinterest really right for your organization?
• How to achieve strategic messaging through storytelling.
• What is an informed Marketer and why should you become one.
Ann Byne, Creative Director/Principal of The Byne Group, located in Suffern, New York helping clients Work Their Brand™. With an active non profit client list from the tri-state area and beyond they are known for its branding and strategic marketing campaigns both on and offline, the firm has won numerous awards including a prestigious Telly, a national award for commercials created for United Hospice.
When & Where
United Way of Westchester and Putnam
United Way’s mission is to advance the common good. With your help, we can create opportunities for a better life by focusing on: a quality education that leads to a better job, which provides the income that can support a family through retirement; and good health. Everything we do supports these building blocks for a better life – and that affects all of us.