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Making Mobile Meaningful


Wednesday, March 20, 2013 from 4:00 PM to 7:00 PM (EDT)

New York, NY

Making Mobile Meaningful

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Event Details


But you can still join us for the event!

Come to BLT Fish, at 21 W 17th St. on Wednesday, March 20, between 4:00 and 4:30 p.m. and you can register on-site.

Hope to see you there!


Making Mobile Meaningful

Join EffectiveUI at this gathering of industry experts and market leaders to discuss the art of creating mobile experiences that gain adoption and integrate with your digital ecosystem.

Wednesday, March 20
4:00–7:00 p.m.
BLT Fish, 21 W 17th St., NYC

We’ll combine presentations with breakout sessions to explore how you can improve your company’s approach to mobile. During this invitation-only event, you will learn:

  • How to develop a mobile strategy that integrates business, user and technology needs
  • What mobile insights Forrester Research and EffectiveUI uncovered in their upcoming Technology Adoption Profile
  • How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
  • What questions to ask and answer to arrive at the right mobile feature set for your users
  • What other companies have done wrong, and right, to encourage mobile adoption

Anthony Franco, President and Founder, EffectiveUI
Amanda Gagliardi, Lead Experience Architect, EffectiveUI
Lucas Jordan, Senior Developer, EffectiveUI

Enjoy cocktails and networking after the breakout sessions.

All attendees will receive a free OtterBox phone case, courtesy of our sponsor:



Limited to 25 participants. RSVP by March 15.

Have questions about Making Mobile Meaningful? Contact EffectiveUI

When & Where

BLT Fish
21 West 17th Street
New York, NY 10011

Wednesday, March 20, 2013 from 4:00 PM to 7:00 PM (EDT)

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Navigating the most complex business problems, EffectiveUI designs and builds digital solutions for the Fortune 1000 and ambitious innovators. Driven by the belief that the interface between people and technology makes or breaks the success of every digital product, application and user experience, the company’s purview spans anywhere an effective UI is needed, from smart phones to flight decks.

In addition to creating award-winning digital products, mission-critical Web applications, and integrated mobile apps, EffectiveUI also provides its clientele with strategic guidance, training and embedded experts to spur internal progress.

EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world’s largest communications services group.

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