Makers Institute Class: Design Thinking for Social Good
Wednesday, July 10, 2013 from 7:00 PM to 9:00 PM (EDT)
New York, NY
Join Be Social Change for our Makers Institute class on Design Thinking for Social Good with instructors Kristina Drury of TYTHEdesign and Jeff Namnum of NoFancyName. In this class you will learn what design thinking is and how can it help you to better access, serve, and engage with your community.
ABOUT THE CLASS
Non-designers and designers alike will be introduced to the basics of practical design thinking and idea generation techniques that can be applied on a daily basis. This workshop is developed with the social entrepreneur in mind. Whether you are starting something new, looking to resolve challenges in your office or community or wish to approach a familiar situation with a fresh perspective, design thinking is a useful tool.
Through a series of dynamic hands-on and minds-on activities, we will brainstorm ideas, push them to their limits, and test them to determine the ones worth developing. You will learn to advance your creative thinking and idea assessment skills to resolve challenges and maximize daily opportunities.
YOU'LL LEARN HOW TO:
Do empathic research: listen and learn from your community.
- Develop your own community/client influencer map: How and where to look for these external factors, help understand who your audience is and where they can be reached.
- Identify your assumptions: best practices when conducting field research
This workshop is not a “quiet taking-notes” kind of class, everyone will be participating, coming up with ideas, and going through the techniques. You will walk away with a cheat-sheet to help you bring these techniques into your daily life.
Kristina is a social entrepreneur, designer and educator and is the founder of TYTHEdesign.TYTHEdesign is a collaborative consulting firm that partners with nonprofits, community-based organizations, and social ventures in order to help them work better, provide improved service, be more efficient, and increase the impact of their work.Under Kristina’s leadership TYTHE has worked with over 50 organization and was recently honored as a finalist in the Victor J. Papanek Social Design Award. She is a teacher with Skillshare and has taught in many capacities including Startingblock, Ideas for the City Festival, Pratt Institute, Design Initiative for Community Empowerment (DICE) and Sweat Equity Enterprises (SEE).
Jeff is the founder of NoFancyName, where he consults with emerging brands and startups on no nonsense, effective growth strategies. He has a reputation for running successful conferences that bring together professionals from the marketing, mission driven and traditional for-profit world, among them Social Media Camp in Long Island. He was the founder of LITweetup Helps, an annual event bringing together marketing, PR and journalism pros together to find unique ways to help local agencies feed the hungry. Jeff speaks and teaches regularly on modern marketing, most recently at Social Media Week NY and is a marketing mentor for the Canadian Consulate's Technology Accelerator. He loves long walks in the rain and is allergic to BS.
MAKERS INSTITUTE PARTNER
The Centre for Social Innovation is a Founding Partner of the Makers Institute and a home for nonprofits and social entrepreneurs in New York City. They're building a movement of passionate people committed to a better world. Learn more athttp://socialinnovation.org
Refund Policy: Refunds can be issued in full up to 24 hours prior to the start of the class by contacting Be Social Change. We cannot offer a refund once the event has taken place.