Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Cellars, started with no money or knowledge of wine, but by using out-of-the-box thinking and solid business principles, built a leading national brand right out of their laundry room. Rather than using conventional advertising, Michael and Bonnie relied on “worthy cause marketing” to grow a loyal following while promoting their favorite causes. Barefoot Wines went on to win the industry’s top sales awards. They were selling well over half a million cases annually with the E & J Gallo family purchased the brand in 2005. Since then, Michael and Bonnie have served as advisors for start-up companies and also donate much of their time to non-profit organizations.
Michael and Bonnie also co-authored “The Barefoot Spirit” that is a New York Times Bestseller, USA Today Bestseller, #1 Bestseller on Amazon, and #1 Bestseller at Barnes & Noble.
Reserve your copy of "The Barefoot Spirit" today. You may add a book to your order when you purchase your ticket. You will pick up your copy on the day of the event, at which there will be a book signing.
“It’s an inspiration to see how they broke all the rules and still succeeded against all odds. For anyone contemplating starting a business, there are lessons to be learned here and an entertaining story as a bonus.”
Alan Caruba – Book Reviewer, National Books Critics Circle, Author and Columnist
When & Where
The Entrepreneurship Center
The University of Tampa Entrepreneurship Center in the Sykes College of Business teaches skills that are critical for today’s entrepreneur. Learning to identify opportunities, prepare executable business plans and hone skills through a combination of classroom study and applied learning, makes our program unique. Entrepreneurship education is the fastest growing field of study in the United States, with entrepreneurs projected to be the group that creates vigorous and sustained economic development worldwide.
Our mission is to be nationally ranked and recognized as one of the top private universities for entrepreneurship and innovation.
Learn more: http://www.ut.edu/entrepreneurcenter/