At Lyris, we believe that your success as an email marketer depends not only on the technology you use, but also on the knowledge, creativity, and skill-set you can apply. We want to ensure that your email programs are performing as well as possible. The Lyris Certification Program provides your first step to success.
This course focuses on giving you the knowledge and skills to develop a best practice email strategy you can implement within Lyris.
Who should attend?
This course is aimed at marketing professionals who utilize the email channel and want to improve their results. It’s ideal for Digital Marketing Managers, Email Marketing Managers and Digital Coordinators.
What will I learn?
This is a hands-on learning experience that will cover the fundamental areas of email marketing success. You’ll be provided with real life examples and practical tips that can be implemented right away as well as proven strategies that will boost your email ROI.
"It was wonderful! Really informative and helpful. Nice how it broke down various tasks and how to get a good email marketing strategy going – how to do the small things to make the big things happen; the ease of how to do things."
– Sam Bishop, Marketing Mgr., Rebel and Fangear - Velocity Brand Management
Day One – Lyris Email Marketing Boot Camp (Open to All)
We’ll help you develop a contact strategy, use your data effectively, generate revenue through automated campaigns, improve your email design, and more. You’ll leave Day One with an arsenal of email marketing tactics that will delight your subscribers and dramatically boost your email ROI.
"I enjoyed it. I liked looking at examples of marketing emails and critiquing them, hearing about new features and technology to see what the industry leaders are doing. Good to see the cream of the crop – (all the best practice stuff)."
– Jacqui Daddo - Silverneedle
When & Where
Lyris, Inc. provides innovative digital marketing solutions to top brands around the world. Our solutions empower marketers to design, automate, and optimize data-driven campaigns that generate superior customer experiences and deliver marketing return on investment.