LURE Hollywood Presents FAR EAST MOVEMENT (FM)
Far East Movement
Far East Movement (stylized as Far★East Movement or abbreviated FM) is an American hip hop band quartet based in Los Angeles. The group formed in 2003 and consists of Kev Nish (Kevin Nishimura), Prohgress (James Roh), J-Splif (Jae Choung), and DJ Virman (Virman Coquia). Far East Movement's first claim to fame was their song "Round Round" featured in the Hollywood movie, The Fast and the Furious: Tokyo Drift, and its subsequent soundtrack, video game and DVD.
Since "Round Round", the group has been featured on various network shows including CSI: Miami, CSI: NY, Entourage, Gossip Girl, andFinishing the Game (a featured film at Sundance 2007). Their single "Like a G6" hit number one on the Billboard Hot 100 Chart and on iTunes as well in late October 2010. Far East Movement also has the distinction of being the first Asian-American group to earn a #1 hit on the Billboard Hot 100 in the United States.
Lure Night Club
Boasting a 50,000 watt Line Array sound system with lighting designed by the renowned Steve Lieberman, and high-definition LED Walls, Lure is the new premium nightlife venue in Los Angeles. Lure also features a state of the art Kryosystem, 110 kinetic light spheres that are choreographed with the music, plush lounge seating, and four full service bars.
Lure is designed by critically acclaimed architect and designer, Gulla Jonsdottir, a 2009 recipient of Hospitality Design’s “Wave of the Future” award. Jonsdottir is the creative and visionary force behind some of the most striking hotels, restaurants, nightclubs, and spas in the world. Upon entering Lure, guests are ushered through a sweeping diamond faceted façade to reach an abstract garden with 12 oversized cabanas, water features and flower sculptures.
The interior space is defined by a white cocoon styled VIP area that overlooks the stage and a loft area with original wood truss ceiling exposed. To create softness in the space there are oversized suede panels next to motion sensitive LED screens. The backdrop to the faceted main bar is a 14′ fire sculpture. On the other side of the fire sculpture is The Patio, a secret back garden with suspended plants and 6′ topiary chandeliers. Intricate metal, lace-like accents, dark mahogany floors, and mosaic style LED bars complete Lure’s appeal.
Lure had numerous artists stop by rocked the audience. Performances by Calvin Harris, ALESSO, lil JON, EC Twins, Donald Glaude, Hook N Sling, Felix Cartal...and more...