Lunch & Learn - Direct Mail Professional Certificate Program – The Color of Mail
Thursday, February 20, 2014 from 11:00 AM to 1:00 PM (CST)
Homewood, United States
Greater Birmingham Postal Customer Council
Lunch & Learn Topic
"The Color of Mail: What Message are you sending?"
|11:30||Meal service begins|
|11:45||Presentation, "The Color of Mail"|
Join us for our upcoming Lunch 'n Learn event!
About our event...
Come and learn how color is used by advertisers, merchandisers and various industries to encourage and direct buyers to purchase their product or service.
Color is used to shape and define our lives, habits, values and our feelings. We will discover how it can send a positive or negative message, calm a crowd, or even make an athlete work harder. Let “Color” work for you! Use it to effectively guide your viewer’s eyes and attention to the most important elements in your marketing concepts. Find out why Ads in color are read up to 42% more often than the same ads in black and white. Color is a powerful means of setting emotion, which is the real driving force behind decision making.
About our presenter... April Williams, Manager, Business Service Network Opperations
The mission of the GBPCC is to:
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