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Loving Your Customer: the Art & Science of Social CRM

Social Media Club Los Angeles

Tuesday, February 21, 2012 at 6:30 PM (PST)

Loving Your Customer: the Art & Science of Social CRM

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General Admission Ended $10.00 $1.19
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Event Details

Social Media Club LA presents

 

“Loving Your Customer: Social CRM”

 

Join us at the ING Direct LA Cafe on February 21, 2012 6:00pm to 10:00pm

 

Social Media Club LA is excited to announce Dr. Natalie Petouhoff, Ph.D, Jon Ferrara CEO Nimble, Gary May President IM@CS, and Charles Miller, Director, Digital Care and Social Media / Mobile Smartphone Direct TV on Social CRM – Social Customer Relation Management  “Loving Your Customer”  for our second SMCLA panel of the year. They will be speaking and discussing Social CRM – Social Customer Relations Management.

 

Our event will be hosted at:

 

ING DIRECT Cafe

11175 Santa Monica Blvd.

Los Angeles, CA 90025

 

Want to keep up with the coolest promotions that ING Direct Cafe has to offer?  
*be sure to "like" their Facebook page at www.facebook.com/INGDIRECTLA 
*connect via Twitter through twitter.com/ingdirectlacafe
  
~*Yes, Free parking is provided within the building!*~
 

Networking starts at 6pm (Registration accepted at the door)

Program begins (traffic permitting!):  7:30-8:30 pm

Post-panel networking: 9 pm

  

To learn more about Social Media Club Los Angeles, please visit http://socialmediaclub.la 


 

The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet. It hosts monthly panels on topical and relevant social media issues. Its February panel discussion will be presented in sponsorship with SAP, the market leader in enterprise application software, which also offers leading social CRM solutions.

 

“Today, SAP is on innovation hyperdrive,” said Vinay Iyer, vice president, Global Marketing, SAP CRM. “With a user-centric lens on big data, mobility, cloud and social technologies, we are helping our customers have more relevant and smarter 360-degree conversations with their customers like never before, without requiring them to dig into existing ERP and CRM foundations every time. Not only can our offerings inspire social marketing efforts, but SAP is also an exemplar of social in-bound and out-bound marketing practices. We grew our own social channels two-fold last year, and we’re leveraging best practices through our participation in Social Media Club/LA.”

 

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.

 

Speakers:

 

Dr. Natalie Petuohoff

Dr. Natalie, a former social media Forester Analyst, heads up the Social Media Executive Education Division at UCLA and is President of the Social Media Club Los Angeles. Her experiences as an Ad Agency executive and management consultant provides unique business insights that she shares as an accomplished keynote speaker, quoted expert and featured guest expert on TV and radio.  Dr. Natalie helps companies understand how social media affects the bottom-line and to create executable strategies that provide real business value. She does this by benchmarking the “As Is” state of social media initiatives and compares them to “Could Be” via best practices.  With this insight, businesses can create a world-class social media and digital presences and monetize their investments. Dr. Natalie wrote the world’s first social media ROI calculator.

 

Dr. Natalie, a former social media Forester Analyst, heads up the Social Media Executive Education Division at UCLA and is President of the Social Media Club Los Angeles. Her experiences as an Ad Agency executive and management consultant provides unique business insights that she shares as an accomplished keynote speaker, quoted expert and featured guest expert on TV and radio.  Dr. Natalie helps companies understand how social media affects the bottom-line and to create executable strategies that provide real business value. She does this by benchmarking the “As Is” state of social media initiatives and compares them to “Could Be” via best practices.  With this insight, businesses can create a world-class social media and digital presences and monetize their investments. Dr. Natalie wrote the world’s first social media ROI calculator.

 

Jon Ferrara

CEO – Nimble

A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989 where he served as the executive vice president of the company until it was sold in 2000. GoldMine is one of the best selling CRM products thathelped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market.During this time, Ferrara was awarded the Ernst and Young Entrepreneur of the Year Award while GoldMine was named PC Magazine’s Editor’s Choice in 1993 and again in 1995, 1996 and 1997.

After selling GoldMine and watching the immense rise in power social media was experiencing, Ferrara enteredthe start up world again when he noticed a distinct lack of any products that effectively combined RelationshipManagement, Social Listening and Engagement, and Collaboration with Sales and Marketing. In 2009, Jonfounded Nimble to create an extensive Social Business platform to fill this gap.

 

Gary Mary

President/Consultant

Interactive Marketing and Consulting Services (imacsweb)

IM@CS continually evolves to build, educate on and support platforms in critical sales, branding, process, media and best practice application for forward-thinking companies and those trying to grasp the online space.

 

We work with retail, manufacturers, portals and service providers that have a large consumer-facing business, primarily in the automotive industry as well as luxury and specialty markets and other high-end services.

 

IM@CS also specializes in working with companies investigating opportunities within the automotive market to make sense of a diverse and dynamic environment, providing insight, direction and solid fundamentals to achieve success.

 

Overall we provide greater opportunities through brand awareness, reputation management, process improvement and sales organization coaching for companies looking to create sustainable improvements and add to their bottom line. IM@CS offers solutions based on your real world needs, not what others do nor what worked last year.


Co-Founder
PromoSpark

Co-founded and head efforts for a social media marketing and promotion company focused on multi-vertical success. We allow businesses to get the SPARK for their social networks! www.promospark.net

 

Charles Miller

Director, Digital Care and Social Media / Mobile Smartphone Support Strategy

DIRECTV, Inc.

A leading Social Media practitioner, speaker and panelist, Charles has advised CMOs, CIOs, and CTOs on Social Media best practices, sCRM, and customer communities nationally. Within DIRECTV he has influenced and helped employ Social Media use throughout the enterprise including advising PR, Marketing, Engineering, Research, Field Services and Mobile Advanced Services. His operations team is both U.S. and internationally based with overseas travel to Manila, Hong Kong, London, Paris and Rome.

 

Forrester Research and Frost & Sullivan seek out his insight for studies, publications have noted his expertise, and case studies are now featured in recent business books for adapting business practices based on online feedback.

 

Expert Social Media practitioner featured on Mashable, ComputerWorld, ZDNet, Financial Times of London, and CNNLive.com

 

Published case studies are featured in McGraw-Hill business book "The Power of Real-Time Social Media Marketing" http://tinyurl.com/27hjfcf by Beverly Macy and "No Bullshit Social Media" http://amzn.to/xMkDn6 by Jason Falls.

 

 

 

 

 

 

Have questions about Loving Your Customer: the Art & Science of Social CRM? Contact Social Media Club Los Angeles
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When & Where


ING DIRECT Cafe
11175 Santa Monica Blvd
Los Angeles, CA 90025

Tuesday, February 21, 2012 at 6:30 PM (PST)


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Social Media Club Los Angeles

Social Media Club Los Angeles designs monthly educational networking events focused on new and emerging social media trends and tools for business, case studies, and best practices.

We strive to bring in speakers and hold interactive sessions and workshops useful to social media newbies and experts alike.

Join SMC today at http://socialmediaclub.org/membership

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