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L'Oreal Seminar Series - Prof Gary Frazier, USC Marshall School of Business

Saïd Business School

Thursday, November 8, 2012 at 10:30 AM (GMT)

L'Oreal Seminar Series - Prof Gary Frazier, USC...

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Event Details

Professor Gary Frazier of USC Marshall School of Business will present his seminar on "Boundaries of Relationship Marketing in Channels of Distribution"

Thursday, 8th November from 10:30 – 12:00 at Saïd Business School, Oxford.

Please note: By invitation only.

In addition to the seminar Prof Frazier will give a presentation for the Journal of Marketing as its editor.

Abstract of the seminar: While the “relationship marketing” paradigm has played an important role in shaping thought about the functioning of channel relationships, it is unlikely to fully apply to every channel context and inter-firm relationship. Taking an organizational knowledge and capabilities perspective, this paper develops a conceptual framework designed to explain, based on industry, firm, and channel system conditions, the level of relational exchange appropriate across alternative inter-firm channel relationships. The need for knowledge transfer and integration between channel members to enable organizational capabilities lies at the foundation of the research approach.  Propositions and guidelines for future research are focused upon, and managerial implications are discussed.

The event will be followed by a reception.

Gary Frazier is an expert on structuring and managing channels of distribution, and has published extensively in leading marketing journals. He currently serves as editor of Journal of Marketing. He has won several awards for his teaching, including Marshall's Golden Apple Award in 2008. Professor Frazier has consulted and taught for a number of major corporations, including Coca-Cola, General Electric, Honeywell, IBM, Intel, Microsoft, and Weyerhaeuser, and is active in expert witnessing. He served as an advisor to the Justice Department in its examination of Microsoft. Before joining USC in 1984, Professor Frazier served on the faculty of the University of Illinois.

Click here to view CV.

A list of attendees may be made available during/after the event.  If you do not wish your name, position and organisation to appear on this list, please email eventsoffice@sbs.ox.ac.uk

Please see www.sbs.oxford.edu/dars for information on the way in which your personal data are held and used in the University of Oxford's Development & Alumni Relations System (DARS). If you no longer wish to be contacted by Saïd Business School by email, or wish to alter the way your data are held and used, please send a suitably worded email to database@sbs.ox.ac.uk

Have questions about L'Oreal Seminar Series - Prof Gary Frazier, USC Marshall School of Business? Contact Saïd Business School

When & Where

Park End Street
OX1 1HP Oxford
United Kingdom

Thursday, November 8, 2012 at 10:30 AM (GMT)

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L'Oreal Seminar Series - Prof Gary Frazier, USC Marshall School of Business
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