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Logic Before The Plan: Strategic Development of Marketing Strategy & Budget

IABC-LI

Wednesday, September 17, 2014 from 8:00 AM to 10:00 AM (EDT)

Hempstead, NY

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $15.00 $0.00
PRPLI/SMPS Member Ended $20.00 $0.00
Non-Member Ended $25.00 $0.00

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Event Details

Before you spend one penny on marketing your business, understand and outline the profile; how to reach your targets; and the mediums they are utilizing.  This session will be interactive addressing the various industries, gross profits and proper allocations.  Seasoned professionals will share their experience with Ms. Fontana and she will volley back kudos, tweaks or extreme changes for their approach.  The budget portion comes from establishing historic numbers and realistic business development goals. 

Today’s marketing budgets are shrinking while expectations are growing.  Utilizing good logic and formulas for ruling out risk, will improve ROI and be basis for continuity.

Walk away with How To:

  • Target your audience
  • Establish a budget
  • The media
  • Proof of performance

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Have questions about Logic Before The Plan: Strategic Development of Marketing Strategy & Budget? Contact IABC-LI

When & Where


Hofstra University Club
1000 Fulton Ave
Hempstead, NY 11550

Wednesday, September 17, 2014 from 8:00 AM to 10:00 AM (EDT)


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Organizer

IABC-LI

IABC-LI is the premier org for communications pros. Access tools, templates, how-to's & programs that give you the edge in your job. www.iabc-li.com
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