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Local University: Westchester

Local University

Tuesday, October 2, 2012 from 8:00 AM to 11:45 AM (EDT)

Local University: Westchester

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Ticket to Local University: Westchester Ended $129.00 $0.00

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Event Details

Learn how your business can use the web to get more customers!

Attend GetListed.org's “Local University”–a half-day workshop about Internet marketing for Westchester County and Northern New Jersey businesses.

GoogleFeaturing a presentation by Joel Headley of Google: Learn how to use Google's local products to acquire new customers, while also engaging and retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products.

We're bringing in some of the nation's leading online marketing experts for an intensive four-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You'll learn Search & Social Marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and world wide.

Local University: Westchester will take place on October 2, 2012 from 8am - 12pm at the Doubletree Hotel in Tarrytown. 

Capacity is limited to 100 attendees, so sign up today!


Time Session Topic
7:30am - 8:00am Check-In and Caffeine
8:00 - 8:10 Kick-Off and Conference Introduction
David Mihm will introduce the conference speakers and bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.
8:10 - 8:30 Introduction to the Search Engines
Aaron Weiche will walk you through the basics of how search engine results are generated, identify some of the major opportunities for small businesses to improve their visibility online, and dispel some of the widespread myths about optimizing your website for the search engines.
8:30 - 9:00 Website Optimization Basics
Mary Bowling will explain some of the REAL signals that your website can send the search engines in order to rank better.
9:00 - 9:30 Getting Social Online
Mike Ramsey will take us through the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs.
9:30 - 9:50 Q&A
By this point, your head will probably spinning with some questions. Take the opportunity to ask specific questions to the presenters.
9:50 - 10:00 10-minute Break
10:00 - 10:20 Going Local with Google
Learn how to use Google's local products to acquire new customers, while also engaging and retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products.
10:20 - 10:55 Ranking Your Business in Local Search Results
In this session, Mike Blumenthal will dive into how to rank well for searches in Westchester County and the surrounding areas, and how to make sure you convert searchers into customers.
10:55 - 11:10 Understanding Your Website Traffic
Ed Reese will introduce attendees to Google Analytics, including how to gain insight into your website's traffic sources and convert more "visitors" to "customers."
11:10 - 11:35 Internet Marketing for the Do-It-Yourselfers
David ties the presentations together & helps you figure out where to prioritize your online energies and resources--including some free tools to take advantage of, and questions to ask if you're thinking about bringing in a professional.
11:35 - 11:55 Got More Questions? Get More Answers!
The second Q&A panel of the day will again give you a chance to ask questions to the presenters.
11:55 - noon Conclusion & Takeaways
Presenters will leave you with key points to remember from the day's topics and answer any final questions from attendees.

Workshop Presenters

Mike Blumenthal
Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.

Mike presents nationally at search conferences & contributes columns to Search Engine Land. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community.

Mary Bowling
Mary has been involved in all aspects of SEO since 2003 and has always been intrigued by Local Search. With a background as a serial entrepreneur, she always tries to approach Local Search and Internet Marketing in a practical way and from a small business owner's perspective. Mary is an SEO practitioner and consultant and speaks frequently on Local Search at industry conferences - SES, SMX, Searchfest, OMS. She's conducted intensive trainings on Local Search for Search Engine Strategies, Planet Ocean, Search Engine Workshops, the Denver Chamber of Commerce, and for her clients and the clients of other agencies. She blogs at Optimized! 

Joel Headley
Joel has worked with Google's Local & Geo products since 2005 where he started as a community manager for Google Maps and the Google Maps API. Since then, he's managed teams in Consumer Operations at Google for SketchUp, Maps, Local and Places for business, which are instrumental in maintaining help and educational content, developing user communities, and providing support while gathering user feedback to improve and refine products.

David Mihm
David is the President & CEO of GetListed.org, in addition to running his own Portland-based search engine consulting business. He's a Search Engine Land columnist and a frequent speaker at the SMX, SES, and Kelsey Group conference series.

Mike Ramsey
Mike is the founder of Nifty Marketing, a local search marketing company in Burley, Idaho and is also a SearchEngineJournal.com mobile & local columnist. He also moonlights as the owner/publisher of The Voice which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households.

Ed Reese
Ed is a Spokane-based Internet marketing consultant specializing in organic SEO, local search, and analytics. He's consulted for high-tech firms, universities, and national non-profits, but has worked primarily with local businesses since his move to Spokane in mid-2008. Ed is a frequent speaker at marketing events in Spokane and recently presented for the Spokane Club and the Spokane Regional Convention and Visitors Bureau. He is a Search Engine Journal contributor and blogs at Sixth Man Marketing.

Have questions about Local University: Westchester? Contact Local University

When & Where

Doubletree Hotel, Tarrytown
455 S Broadway
Tarrytown, NY 10591

Tuesday, October 2, 2012 from 8:00 AM to 11:45 AM (EDT)

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