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Learn how your business can use the web to get more customers!
Attend GetListed.org's “Local University”–a half-day workshop about Internet marketing for Syracuse-area businesses.
We're bringing in some of the nation's leading online marketing experts for an intensive four-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You'll learn Search & Social Marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and world wide.
Featuring a presentation by Google's Joel Headley: Learn to use Google's local products to acquire new customers, while also engaging & retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products.
AND, Don’t miss the local 411 from Bing. Understand how the online marketing space is evolving and learn why a strong online presence coupled with local advertising results in more customers and brand loyalty. Discover how Bing can help you get started.
Local University: Syracuse will take place on May 22, 2012 from 8am - 12pm OR 1pm - 5pm atDriver's Village in Cicero.
Note: Attendance is limited to only 100 spaces in each session -- this event has sold out in nearby cities. Please sign up as soon as possible to avoid missing it!
|Morning Session||Afternoon Session||Session Topic|
|7:30am - 8:00am||12:30pm - 1:00pm||Check-In and Caffeine|
|8:00 - 8:10||1:00 - 1:10||Kick-Off and Conference Introduction
David Mihm will introduce the conference speakers and bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.
|8:10 - 8:30||1:10 - 1:30||Introduction to the Search Engines
John Carcutt will walk you through the basics of how search engine results are generated, identify some of the major opportunities for small businesses to improve their visibility online, and dispel some of the widespread myths about optimizing your website for the search engines.
|8:30 - 9:00||1:30 - 2:00||Website Optimization Basics
Mary Bowling will explain some of the REAL signals that your website can send the search engines in order to rank better.
|9:00 - 9:30||2:00 - 2:30||Getting Social Online
Will Scott will take us through the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs.
|9:30 - 9:50||2:30 - 2:50||Q&A
By this point, your head will probably spinning with some questions. Take the opportunity to ask specific questions to the presenters.
|9:50 - 10:00||2:50 - 3:00||10-minute Break|
|10:00 - 10:20||3:00 - 3:20||Going Local with Google
Learn how to use Google's local products to acquire new customers, while also engaging and retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products.
|10:20 - 10:40||3:20 - 3:40||The Local 411 from Bing
Understand how the online marketing space is evolving and learn why a strong online presence coupled with local advertising results in more customers and brand loyalty. Discover how Bing can help you get started.
|10:40 - 11:15||3:40 - 4:15||Ranking Your Business in Local Search Results
In this session, Mike Blumenthal will dive into how to rank well for searches in Syracuse, and how to make sure you convert searchers into customers.
|11:15 - 11:35||4:15 - 4:35||Internet Marketing for the Do-It-Yourselfers
David ties the presentations together & helps you figure out where to prioritize your online energies and resources--including some free tools to take advantage of, and questions to ask if you're thinking about bringing in a professional.
|11:35 - 11:55||4:35 - 4:55||Got More Questions? Get More Answers!
The second Q&A panel of the day will again give you a chance to ask questions to the presenters.
|11:55 - noon||4:55 - 5:00||Conclusion & Takeaways
Presenters will leave you with key points to remember from the day's topics and answer any final questions from attendees.