Local University: Spokane
Friday, April 27, 2012 from 8:00 AM to 5:00 PM (PDT)
Airway Heights, WA
Learn how your business can use the web to get more customers!
Attend GetListed.org's “Local University”–a day-long workshop about Internet marketing for Inland Northwest businesses.
We're bringing in some of the nation's leading online marketing experts for an intensive day-longcrash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You'll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).
Our faculty will explain how Google and Bing rank businesses in results like the above screenshot, and techniques you can use to move your business up the page.
Those of you who attended our previous seminars will benefit from a few upgrades as part of this year's bigger and better event!
• Updated presentations reflecting what we've learned about the Google and Bing Local algorithms in 2012.
• Personalized advice as part of our rolling Site Clinic series throughout the day
• Your choice of attending detailed walkthroughs for each major component of your Local Search Marketing campaign that you can implement first thing Monday morning!
Local University: Spokane will take place on April 27, 2012 at the Northern Quest Resort & Casino.
Note: Capacity is limited to only 200 attendees, so please register as soon as possible to avoid missing out.
|8:00 - 8:25||Pre-Conference: Introduction to Local Search|
|Aaron Weiche will bring attendees up-to-speed on some of the key concepts in Local Search. This session is recommended for first-time attendees of Local University but optional for "alumni" from previous years' events.|
|8:25 - 8:30||BREAK|
|8:30 - 8:40||Introduction to Local U|
|David welcomes attendees and goes through some brief housekeeping items, and provides an idea of what to expect throughout the day.|
|8:40 - 9:00||What's Changed? What Hasn't?|
|Ed examines what's changed in the past year in the world of search. There have been over 400 changes to Google's algorithm since Get Listed was last in Spokane. We'll look at what's changed and what you need to know in this ever evolving world of search.|
|9:00 - 9:30||KEYNOTE: Bing's Take on Online Marketing for Local Businesses|
|Hear straight from the World's second-biggest search engine how they see the online marketing space evolving, and learn about some of the opportunities for promotion offered by the Bing Business Portal.|
|9:30 - 9:50||On-Page Search Engine Optimization|
|On-Page search engine optimization is still the first step toward higher rankings at both Google and Bing. Mary Bowling will take a look at what's needed to let the search engines know what your business is all about and help improve your rankings.|
|9:50 - 10:10||Local Search Rankings Revisited|
|Mike Blumenthal aka "Professor Maps" will take us through a nuts & bolts of how to improve your rankings in local search (maps). This will cover the bases of what you need to know, with the afternoon session providing some of the latest advanced tips and techniques.|
|10:10 - 10:30||Q&A|
|Your first of many opportunities throughout the day to pick our speakers' brains on the presentations.|
|10:30 - 10:45||BREAK|
|10:45 - 11:05||*HOT* Mobile Marketing Tips|
|Did you know that users on mobile devices like iPhones and iPads already account for 15% of all searches--and that that percentage has already doubled in the last 18 months? If you're not yet considering mobile options for your business, now is the time to start thinking about them. Aaron Weiche gives us the lay of the mobile landscape and identifies no-brainer opportunities for your business to capitalize on.|
|11:05 - 11:25||What's New in Social Media?|
|Matt McGee takes us on a tour of the whirlwind changes in social media since the Spring of 2011, including Twitter, Facebook, and introduces the "new kid on the block," Google Plus.|
|11:25 - 11:45||The Review Landscape in 2012|
|Professor Maps takes you through a best-practice review generation campaign--tying Local Optimization to Mobile and Social Marketing--and beyond.|
|11:45 - 12:00||Q&A|
|The second opportunity for questions and answers is conveniently placed just prior to lunch.|
|12:00 - 1:00||LUNCH|
|Breakout Sessions (1:00 - 3:00)|
|How it works: each 40-minute session below will run three times, with identical content presented each time. Pick and choose the session(s) you'd like to attend in whatever order is most appealing, or sit in on site clinics with one of our faculty members. Speakers will take you on a deep dive into the areas that most interest you, holding your hands all the way through. (Well, not literally, but you know what we mean.)|
|Register with Bing||ADVANCED
|Ice Cream Social: Facebook and/or Google+||Digital Paid
|Get YOUR business on the Bing Business Portal and ask specific questions of Bing's representative.||Mary Bowling walks you through step-by-step how to perform your own website SEO audit and relay valuable information to your web designer.||Professor Maps walks you through claiming citation, performing citation audits, and a variety of advanced local optimization tactics.||Josh Wade from Nectar Media gives fast and furious social media tips from the trenches that include the latest on Google+, Pinterest, & Facebook.||Chris Reilly from Unleashed Online gives real-world PPC advice about how to maximize your online dollars. Learn how to achieve a great ROI from paid search.|
|Site Clinics (Ongoing)|
|3:00 - 3:15||BREAK - Start of Happy Hour|
|3:15 - 3:45||Prioritizing Your $h*t|
|So, this online marketing stuff is kind of overwhelming. We know. David helps you sort it all out, based on your competition, available time, budget, and internal resources, and prescribes specific time management strategies for various combinations of the four.|
|3:45 - 4:20||Open Q&A|
|The final (formal) chance to pick our speakers' brains! This free-flowing discussion will allow for any questions you did not get a chance to ask earlier in the day.|
|4:20 - 5:00||Happy Hour|
|Mingle with your fellow attendees and share what's working and what's not!|
When & Where
Since launching in February 2010, Local University has helped thousands of U.S. small businesses take control of their online presence. We're advocates for search engine optimization (SEO) best practices that will lead to sustained, long-term search engine rankings for small businesses.
Full refunds available up to 7 days prior to the event.