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LinkedIn Event

BMA Carolinas

Tuesday, December 17, 2013 from 11:30 AM to 1:00 PM (EST)

LinkedIn Event

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $20.00 $0.00
Non-Member Ended $40.00 $0.00
Event Sponsorship Ended $250.00 $0.00

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Event Details

Matthew Sweezey                                                                                   Manager, Marketing Research & Education                                                 Pardot

Driving demand has challenged even the best of us. Listen to Matthew Sweezey, Author of Marketing Automation for Dummies, as he teaches 7 Modern Marketing Techniques. These groundbreaking ideas will change the way you market, do business and drive demand. A few key takeaways will be: 

- Learning what content people really want  

- Learning advanced lead nurturing techniques  

- Understanding when NOT to use HTML in email 

- Learning why your content should be less than 5 pages long 

If you're a B2B marketer looking to strengthen your demand generation efforts, this is a session you won't want to miss!


Matthew is the head of thought leadership for B2B marketing at Salesforce.com company. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet and is the author of Marketing Automation for Dummies (published by Wiley February 2014). As a speaker, Matthew speaks more than 50 times a year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.

Have questions about LinkedIn Event? Contact BMA Carolinas

When & Where

Bonterra Wine & Dining Room
1829 Cleveland Avenue
Charlotte, NC 28203

Tuesday, December 17, 2013 from 11:30 AM to 1:00 PM (EST)

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BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

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