Matthew Sweezey Manager, Marketing Research & Education Pardot
Driving demand has challenged even the best of us. Listen to Matthew Sweezey, Author of Marketing Automation for Dummies, as he teaches 7 Modern Marketing Techniques. These groundbreaking ideas will change the way you market, do business and drive demand. A few key takeaways will be:
- Learning what content people really want
- Learning advanced lead nurturing techniques
- Understanding when NOT to use HTML in email
- Learning why your content should be less than 5 pages long
If you're a B2B marketer looking to strengthen your demand generation efforts, this is a session you won't want to miss!
Matthew is the head of thought leadership for B2B marketing at Salesforce.com company. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet and is the author of Marketing Automation for Dummies (published by Wiley February 2014). As a speaker, Matthew speaks more than 50 times a year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.
When & Where
The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.