Lecture with James Hoffmann and Ben Kaminsky
Tuesday, July 2, 2013 from 6:30 PM to 8:30 PM (EDT)
New York, NY
San Francisco, California
London, United Kingdom
James Hoffmann and Ben Kaminsky will be speaking for one night only at the Joe Pro Shop, Tuesday, July 2nd.
Ben will be presenting some of his research on coffee and espresso brewing, grinding, and roasting, that are sure to answer some long standing questions (e.g. Is espresso brewing inherently flawed? What actually constitutes an espresso roast?). He will also be outlining how to produce a "coffee shot", the new way for brewing filter coffee that he thinks will likely replace the industry's best and fastest brewers to date. Ben recommends you understand the basic elements of extraction, including practical use of an extract mojo if you want to get the most out of the class, though beginners are also welcomed.
James Hoffmann will be presenting his insights on service, macro coffee stuff, pricing, paying people better and all the other stuff that he's not legally allowed to talk about when presenting at SCAA.
There will be a small comparative tasting at the end of the class.
Space is limited to 50 guests.
Educational Support Sonsor: VST, Inc.
Equiptment Prize: VST LAB Coffee, Refractometer Bundle will be given away by drawing to the lucky attendee.
Ben Kaminsky is the 2009, 2010, and 2011 United States Cup Tasters Champion and former director of quality control, espresso and innovation at Ritual Coffee Roasters in San Francisco. Since leaving Ritual six months ago, he has been consulting full time on equipment design, training, roasting and sourcing. He also coached Matt Perger using many of the techniques covered in this class to a second place finish at this year's World Barista Championships.
James Hoffmann is the 2007 World Barista Champion and director of Square Mile coffee in London. He also spends his time consulting for a few companies, such as Nuova Simonelli, and has appeared at the Nordic Barista Cup and SCAA symposium on multiple occations.