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Lean UX

IxDA (Interaction Design Association) Twin Cities

Wednesday, March 12, 2014 from 6:00 PM to 8:30 PM (CDT)

Lean UX

Ticket Information

Type End Quantity
IxDA or Lean UX MN Member Ended Free  
Non-Member Ended Free  

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Event Details

Venue and parking update: 

Digitaria is located in the Butler Square building, across North 6th Street from the Target Center. Once inside the building, take elevator C to the 3rd floor. Digitaria is in 300C. Building and elevator access is restricted after 6PM so we’ll keep an eye out for attendees.

Parking is available at Ramp B which connects to Butler Square via the skyway, access is restricted after 6PM.

What is Lean UX?

Chances are, you’ve heard the term Lean UX lately. What exactly is it? Is it the same thing as Agile UX? Is it only for startups? Is it something you should learn now or just another buzzword for a trend that will be forgotten in 6 months? Join IxDA Twin Cities on Wednesday, March 12th for a presentation on Lean UX and find out.


6:00 – 6:45 Food and Networking

6:45 – 8:00 Lean UX speakers

8:00 – 8:30 IxDA Group Announcements


Shawn Kardell is Director of UX at Digitaria. With more than fifteen years experience, including five-plus years in personal finance, ecommerce and consumer and corporate health care, among other industries, Kardell has a demonstrable track record for creating best-in-class user experiences and uniting teams of designers, writers, developers and information architects to create digital engagements on the web, mobile web, mobile apps, software, and digital device platforms.

Kardell’s experience includes directing UX strategy, design, and information architecture for clients including 3M, American Express, Dairy Queen, Buffalo Wild Wings,Lerner Publishing, Lincoln Center for the Performing Arts, Red Bull, UnitedHealthcare, and UnitedHealth Group. 

Joe Williams leads the User Experience Design team at HealthPartners, the nations largest consumer driven non-profit Healthcare and Insurance company. He has worked within enterprise web projects for most of his career but has recently shifted the focus from heavy deliverables and silo’d teams to a Lean UX approach of integration, conversation and innovation across design, development and product teams.

Beth McKeever is a UX and product designer. Most recently she can be found working on Target’s mobile team. Prior to that, Beth worked on HealthPartners’ mobile team on the myHP and MePlus apps. She believes in crafting great experiences through a collaborative and lean process. Beth has spoken at Lean UX MN and UXPA MN on the topic of collaborative design.

When & Where

Digitaria Minneapolis
100 North 6th St
Suite 300C
Minneapolis, MN 55403

Wednesday, March 12, 2014 from 6:00 PM to 8:30 PM (CDT)

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IxDA (Interaction Design Association) Twin Cities


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