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Lean Startups - Eric Ries at PARC Forum


Thursday, July 21, 2011 from 6:00 PM to 7:00 PM (PDT)

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free; no registration required Ended Free  

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Event Details

Most startups fail... but many of those failures are preventable. This is just as true for one person in a garage as it is for a group of seasoned professionals in a Fortune 500 boardroom, since Eric Ries defines a "startup" as any organization dedicated to creating something new under conditions of extreme uncertainty.

In an age when companies need to innovate more than ever, Ries provides a scientific approach to penetrating the fog of uncertainty to discover a path to a successful, sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on "validated learning," rapid scientific experimentation, and a number of counter-intuitive practices that:

  • shorten product development cycles
  • measure actual progress without resorting to vanity metrics
  • learn what customers really want
  • enable a company to shift directions with agility -- altering plans inch by inch and minute by minute, rather than wasting time creating elaborate business plans.

The Lean Startup offers entrepreneurs -- in companies of all sizes -- a way to test their visions continuously, to adapt and adjust the way their companies are built and new products are launched... before it's too late.


Have questions about Lean Startups - Eric Ries at PARC Forum ? Contact PARC

When & Where

PARC (George E. Pake Auditorium)
3333 Coyote Hill Road
Palo Alto, CA 94304

Thursday, July 21, 2011 from 6:00 PM to 7:00 PM (PDT)

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PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and IP to global Fortune 500 companies, startups, and government agency partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients.

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Lean Startups - Eric Ries at PARC Forum
Palo Alto, CA Events Conference

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