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Lean Startup Case Studies

Lean Startup Machine

Wednesday, October 10, 2012 from 6:30 PM to 8:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Just In Time Ended Free $0.00
General Admission Ended $15.00 $1.37

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Event Details

So by now you’ve probably read the Lean Startup, attended a Lean Startup Machine workshop/class, or you just want to keep learning why Lean Startup practices are gaining massive world-wide traction. Glad to hear it, but are you having trouble turning Lean Startup concepts into action and results?

  • Although the build, measure, learn feedback loop seems simple in theory, are you sure you’re building with the least amount of waste while learning the most about your customer? 
  • Are you defining the right riskiest assumptions so you know when it’s time to pivot or persevere? 
  • Are you asking your customers the right questions to continuously improve your user experience so both new and old customers line up like the iPhone 5 launch?

Being successful and running lean isn’t easy, but by seeing how 4 NYC startups leverage Lean Startup to get to product market fit, you’ll leave not with new concepts, but with case studies on how you can turn the Lean Startup concepts you already know into action and results for your company/startup.

(Content has been curated and refined to be actionable as possible)

Startups/Topics:

  • OpenSky by Chris Keane (VP, Product) and Melissa Perri (Product Manager) - How Open Sky has Doubled-First Week Revenue and Continues to Learn From their Customers
  • Album+ by Adam Berk (Director of Entrepreneurial Science at LSM) - How to Apply Core Lean Startup Principles to Mitigate the Risk of Failure and Succeed Faster
  • Movenbank by Steve Fors (Head of UX) and Julianna Young (Head of Behavior Design) - Using Customer Development to Get from Idea to Just Launched iOS Application
  • Citadines Group by Eugene Leychenko and Jacqueline Gleason - How to Validate your Idea using Pitch MVP's/Landing Pages


 6:30-7 Networking/Beer, 7-8: Speeches/Exercises/Q&A 8-8:30 Networking/Beer

 

Fail Fast. Succeed Faster.

Have questions about Lean Startup Case Studies? Contact Lean Startup Machine

When & Where


Alley NYC
500 7th Ave
New York, NY 10018

Wednesday, October 10, 2012 from 6:30 PM to 8:30 PM (EDT)


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