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Lean Mobile Design Workshop

General Assembly - San Francisco

Saturday, December 7, 2013 from 10:00 AM to 5:00 PM (PST)

Lean Mobile Design Workshop

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $250.00 $14.74

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Event Details

Lean Mobile Design Workshop Series

Saturday December 7th from 10:00am - 5:00pm
Greg Nudelman, Mobile and Tablet Experience Strategist, CEO of DesignCaffeine, Inc.

How do you create best-of-class customer experiences in the native iOS and Android mobile and tablet environments and mobile web? In this workshop students will use Mobile-First design principles to learn the practical modern agile UX methods and best design patterns and strategies for each platform, with special focus on critical elements of iOS and Android mobile apps: homescreen, search, navigation, forms and workflows. Majority of the workshop will be activity-based, focusing on hands-on applications of user-centered design approaches such as storyboarding user scenarios, user testing of paper prototypes using Rapid Iterative Testing and Evaluation (RITE) and practical application of mobile design patterns.


  • Pick the best design strategy for each platform: iOS, Android and web.
  • Distill the experience down to essentials; re-invent your interface with mobile-first approach.
  • Document use cases and personas in context using storyboards.
  • Select the right design pattern for homescreen, search, and navigation to drive the desired user experience.
  • Design usable and effective mobile forms and workflows.
  • Create designs that work with cutting edge mobile design patterns (Geo-location, Multi-Touch/Motion, Faceted Search, Parallel Architecture, Voice, etc.).
  • Use new mobile patterns that are just around the corner (Image Recognition, NFC, etc.).
  • Create immersive experience using lessons from popular mobile games like Angry Birds.
  • Create wireframes for the core pages of your app using sticky notes.
  • Make light-weight guerrilla Rapid Iterative Testing and Evaluation (RITE) the core of your design process.


A personal Android or iOS mobile device is required. Familiarity with basic UX design concepts and mobile devices is highly recommended. Not required: technical expertise, art background, or programming.


Greg Nudelman Photo

Greg Nudelman 

Mobile and Tablet Experience Strategist, CEO ofDesignCaffeine, Inc.

Greg Nudelman is Mobile and Tablet Experience Strategist, Fortune 500 Advisor, Author/Speaker and CEO of DesignCaffeine, Inc. For over 15 years he has helped his clients eBay, WebEx, Wells Fargo, PayPal, Safeway, Cisco, IBM, Associated Press and Groupon amass millions of satisfied customers. Internationally acclaimed design workshop leader (with sold-out workshops Adaptive Path’s UXWeek, SXSW, MobX Berlin, UX Israel, IA Summit, WebVisions, Design4Mobile, Search Engine Summit, Enterprise Search Summit, Net Squared Conference, DrawCamp, and SketchCamp), Greg authored Android Design Patterns: Interaction Design Solutions for Developers (Wiley, 2013), Designing Search: UX Strategies for eCommerce Success (Wiley, 2011), co-authored Smashing Mobile Book (2012) and contributed to half-dozen UX design books. You can check out videos of Greg's past workshops here: Sketching Parallel Architecture Mobile Search Design Pattern (from SXSW 2013 Workshop), Agile Mobile UX Testing (from MobX Berlin Workshop), Agile Mobile Design Workshop at SXSW 2013 Testimonials.


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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds or credits will be given after this timeframe.

Have questions about Lean Mobile Design Workshop? Contact General Assembly - San Francisco

When & Where

General Assembly San Francisco @ Hattery
414 Brannan Street
San Francisco, CA 94107

Saturday, December 7, 2013 from 10:00 AM to 5:00 PM (PST)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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Lean Mobile Design Workshop
San Francisco, CA Events Class

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