Lean Customer Research
Tuesday, July 16, 2013 from 6:00 PM to 8:30 PM (EDT)
San Francisco, California
London, United Kingdom
Connecting to your customers can make or break your business. How much time do you spend with customers? Whether your business is large or small, for-profit or non-profit, technical or non-technical, you can benefit from Lean Customer Research.
In this workshop, you will learn how to—and how not to—do lean customer research. Ivy will give you a step-by-step game plan for Getting Out of the Building (GOOB*), connecting to customers, and getting results quickly and inexpensively.
Ivy Eisenberg, founder of Our IdeaWorks, LLC, is a market research and user experience professional with more than 25 years on the front end of innovation, in new product development and in software product management. She excels in connecting businesses to their customers in order to create richer insights and build products that customers need, want, and enjoy using.
Our IdeaWorks, LLC offers qualitative market research (including ethnography, observations, interviews, and usability studies), user experience design, collaborative workshops, and open innovation program management.
When & Where
Events and Classes at the Stamford Innovation Center
As an incubator focused on being CT’s premiere resource for community-based Innovation, The SIC team is always on the lookout of ways to engage members of our community. We want to be the resource where people go when they have a question about technology, careers, business, strategy, etc. We are here to help the tech and startup community where we work and live and to participate in global thought leadership communities centered around new technology and business models.
In our work with Sikorsky, we are driving what we consider an important opportunity for smaller businesses to gain access to one of the worlds most demanding engineering organizations. We enjoy our role as recruiter of businesses to apply for the Sikorsky Entrepreneurial Challenge. And we really love coaching the finalists.
Our events are focused on delivering help and experise in key areas of business. We've hosted national leaders like Steve Hafner of Kayak, VCs including Marc Michel, Skyler Fernandes, and David Teten and many many others.
In the classroom setting, we now focus on a regular set of classes around fundimental modern skills including LinkedIn for personal and business use, Facebook ad campaigns, Branding, Strategy, etc. Our goal is to provide a platform for professionals to learn and grow around skills that are critial, in a high-impact format that can't be matched by online courses or a traditional university.
If you have any ideas for a class you'd like to take or an event you'd like to see, please let us know by writing team (at) stamfordicenter.com.