Lean Customer Research
Tuesday, July 16, 2013 from 6:00 PM to 8:30 PM (EDT)
Connecting to your customers can make or break your business. How much time do you spend with customers? Whether your business is large or small, for-profit or non-profit, technical or non-technical, you can benefit from Lean Customer Research.
In this workshop, you will learn how to—and how not to—do lean customer research. Ivy will give you a step-by-step game plan for Getting Out of the Building (GOOB*), connecting to customers, and getting results quickly and inexpensively.
Ivy Eisenberg, founder of Our IdeaWorks, LLC, is a market research and user experience professional with more than 25 years on the front end of innovation, in new product development and in software product management. She excels in connecting businesses to their customers in order to create richer insights and build products that customers need, want, and enjoy using.
Our IdeaWorks, LLC offers qualitative market research (including ethnography, observations, interviews, and usability studies), user experience design, collaborative workshops, and open innovation program management.