Lean Customer Acquisition and Monetization on Facebook & Twitter
Wednesday, August 14, 2013 from 5:30 PM to 7:30 PM (PDT)
Newport Beach, CA
San Francisco, California
London, United Kingdom
Lean Customer Acquisition on Facebook & Twitter
Monetize Your Fans and Followers
We will cover
Facebook ads vs. Google AdWords
Organic vs. Paid engagement on Facebook and Twitter
Building a Facebook advertising campaign from scratch
Tracking, optimizing, and scaling advertising spend efficiently
Selling directly on Facebook and Twitter (turning Post into POS)
Increasing lifetime value of fans and followers
Who should attend
Startups - Now your product is ready, but you need users and customers
Artists, YouTubers, Brands, Bands and Retailers - You have many Facebook/Twitter/YouTube followers, we show you how to monetize them.
Take home the lean methodology and process in acquiring users/customers and monetizing on Facebook, YouTube and Twitter.
Vinny Pujji is a lead generation and customer acquisition veteran who attended the Wharton Businesses School at the University of Pennsylvania. He has built and optimized large-scale Facebook customer acquisition campaigns for clients like Walgreens, AppSumo, SimpleTuition and Strayer University, and has worked in ed-tech, discounts/rewards, financial services lead generation, men’s fashion and more. Vinny is the co-founder of StoreTok – a social commerce platform that helps monetize fans and followers on Facebook, Twitter and YouTube.
Abhi Ramesh is a Facebook integration and Graph API expert who majored in Math and Statistics at the Wharton Business School at the University of Pennsylvania. He has in-depth experience with building e-commerce platforms, using social media API’s, and developing social-integrated web applications. Abhi is also a co-founder of StoreTok.