Lean Content Workshop
Thursday, March 21, 2013 from 6:30 PM to 8:00 PM (PDT)
San Francisco, CA
This class is supported by:
About This Class
We have all heard of content creation, content curation, and brand content, but how can you be effectively embracing all of these content activities and create ROI for your startup, small business or company without overinvesting time and resources? What can you try, experiment with and learn in a fast-cycle process to create engagement from a growing audience?
The workshop will go through:
- Why a lean approach to content strategy?
- Content Strategy ROI: what to expect from success? What to invest?
- From Curation to Creation: 7 Steps for an effective Content Cycle
- Successful Brand Content with case studies cited
- Hands-on exercise
- Tools and tips for effective content curation, content creation and brand content
Who Should Attend
About Your Teacher
Baochi Nguyen is a social media strategist who keeps abreast of all things social media: networks, communities, platforms, emerging features, and analytics. She draws from 15 years of digital, social media, mobile, and product marketing experience within the tech industry. She has worked for top Silicon Valley brands including Boingo and RingCentral. Baochi recently launched her own consulting firm called Social Canny.
Here at PARISOMA, we believe in open-sourcing the startup journey. Our vast ecosystem includes 120 members, over 300 alumni, and over 50 mentors and teachers from a variety of fields.
Education is a big part of what we do here. We host over 150 classes every year, with a curriculum that’s accessible to startups and individuals at any stage of the startup journey. Our classroom is a place of active learning, of problem solving, and of lively discussion. Students should walk away not only with new ideas, but with new skills. Above all, they should walk away with a roadmap for putting these skills into practice.
PARISOMA is a space where ideas meet execution, where working and learning become one in the same.
*Refund Policy: PARISOMA doesn't offer refunds for classes. However, if you can't make it to a class and would like to send someone in your name, just shoot us an e-mail before the class and consider it done!
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