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Lean Content Workshop

[ classes ] PARISOMA

Thursday, March 21, 2013 from 6:30 PM to 8:00 PM (PDT)

Lean Content Workshop

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Birds Sold Out Ended $30.00 $2.64
General Admission Sold Out Ended $35.00 $2.92
Last-but-not-least 23 Tickets Ended $40.00 $3.19

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Event Details

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About This Class

We have all heard of content creation, content curation, and brand content, but how can you be effectively embracing all of these content activities and create ROI for your startup, small business or company without overinvesting time and resources? What can you try, experiment with and learn in a fast-cycle process to create engagement from a growing audience?

The workshop will go through:

- Why a lean approach to content strategy?
- Content Strategy ROI: what to expect from success? What to invest?
- From Curation to Creation: 7 Steps for an effective Content Cycle
- Successful Brand Content with case studies cited
- Hands-on exercise
- Tools and tips for effective content curation, content creation and brand content

Class Format

  • 40 minute lecture
  • 20 minute Q&A
  • 30 minute hands-on exercise

Who Should Attend

  • marketers
  • startup founders
  • startup marketers

About Your Teacher

Baochi Nguyen is a social media strategist who keeps abreast of all things social media: networks, communities, platforms, emerging features, and analytics. She draws from 15 years of digital, social media, mobile, and product marketing experience within the tech industry. She has worked for top Silicon Valley brands including Boingo and RingCentral. Baochi recently launched her own consulting firm called Social Canny.

Have questions about Lean Content Workshop? Contact [ classes ] PARISOMA
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When & Where

169 11th St
San Francisco, CA 94103

Thursday, March 21, 2013 from 6:30 PM to 8:00 PM (PDT)

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[ classes ] PARISOMA

At PARISOMA, we host hands-on workshops on vital new skills for the digital age.

Whether you are launching a new business or starting a new career, our classes are designed to prepare you for what’s next.

Here’s to the life-long learners.

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