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LaunchCamp Boston 2010

Launch Camp Boston

Thursday, February 4, 2010 from 8:00 AM to 5:30 PM (EST)

LaunchCamp Boston 2010

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
All Event Pass Sold Out Ended $25.00 $0.00
LaunchCamp Sold Out Ended $20.00 $0.00
Social Media Breakfast Bootcamp Sold Out Ended $7.00 $0.00

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Event Details

We'll do our best to livestream as much of the event as possible! You can watch it below, or get the full experience (including interactive chat and Twitter) at:


Video clips at Ustream



There are plenty of events designed to foster startups and help entrepreneurs find money, but there are very few events that focus on "the big splash:" how do you get the attention your company needs to grow and reach its business goals? This event is perfect for entrepreneurial organizations -- especially bootstrapped, angel-funded and early-stage venture-funded businesses -- looking to accelerate their growth using social tools and techniques. 

The event is designed to help entrepreneurs make the essential decisions needed to launch their brand, product or service. It is organized by PR, marketing, social media and business professionals looking to identify and replicate some of the best practices in the market for moving entrepreneurial organizations along the growth curve. 

LaunchCamp takes a fresh look at PR, marketing, social media and management -- and the technologies and tools that have evolved around these areas -- and attempts to identify the challenges that organizations face in the launch process. 

This event is perfect for entrepreneurial organizations -- especially bootstrapped, angel-funded and early-stage venture-funded businesses -- looking to accelerate their growth using social tools and techniques. It is for both skeptics and those who need to convince the skeptics. It's also perfect for "intrapraneurs": innovators within larger organizations who are trying to create change.

LaunchCamp 2010 takes place on the afternoon of February 4th, 2010. It is being held in conjunction with a Social Media Breakfast event on the morning of February 4th. 


Social Media Breakfast Bootcamp
Thursday, February 4, 2010
8:00AM - 11:30AM
Microsoft NERD Center

The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how "social" has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon sessions, providing a common vocabulary for everyone attending the more in-depth afternoon LaunchCamp sessions. 

The Social Media Bootcamp is for both skeptics and those who need to convince the skeptics. It's also perfect for "intrapraneurs": innovators within larger organizations who are trying to create change. While many of today's entrepreneurs understand social well, this is also an excellent chance to make sure you have all your bases covered before your launch.

8:00AM: Registration Opens, Breakfast

8:30AM: Opening Keynote: John Wall on the Three Factors of Startup Success
John Wall, co-host of Marketing Over Coffee, will discuss the three key factors for startup success. If you don't have a million dollar budget to launch, do not despair. There's never been a better time for a new brand to cut through the clutter. Learn how to fight the fear, lead the rebellion, and win customers.

9:00AM: Social Media 101
In many ways, social media is simply the logical evolution of communication tools that were originally developed in decades past. In other ways, it's very different. This session goes over the history and evolution of social media from the Web 1.0 days and before. 

9:15AM: The Implications of Social
Social is changing how companies are doing business, not just how they're marketing themselves. Understand the full spectrum of applications and ramifications of social media on your organization, and what this might mean for your communications policies.

9:45AM: Morning Break

10:00AM: The 3 Cs of Social, Part 1: Content
It's all about the content, but how do you create it and distribute it efficiently? Jeff Cutler will take the audience through the fundamentals of creating and distributing content.

10:30AM: The 3 Cs of Social, Part 2: Community
Jim Storer and Rachel Happe of the Community Roundtable will share their insights on how to build, grow and manage your communities.

11:00AM: The 3 Cs of Social, Part 3: Conversation
Doug Haslam, newly of Voce Communications, shares his tips and tricks for engaging your audience on various platforms, focusing specifically on where and how the conversation should take place.

Organized By: Social Media Breakfast
Hosted By: Microsoft
In Association With: LaunchCamp 2010

LaunchCamp 2010
Thursday, February 4, 2010
Microsoft NERD Center

11:30AM - 5:30PM

How can you, as a entrepreneur, most effectively use the limited intellectual, financial, social and temporal capital you have at your disposal to launch your company? What's the role of PR, marketing, social media and business in launching your new brand, product or service? When should you build, and when should you buy?

11:30: Registration Opens, Lunch

Noon: Lunch Keynote: Mike Troiano on Scalable Intimacy
Growing your customer base is one of the most important goals of any launch. How do you scale your operations while not losing the personal touch? Mike Troiano, principal of marketing agency Holland-Mark and founder of several successful startups, shares his insights.

12:30PM: Success in Social: Local Launch Success Stories
Moderator: David Beisel (Venrock)
Panel: Jules Pieri of Daily Grommet, Ja-nae Duane, Jason Jacobs of Fitness Keeper and Raj Aggarwal of Localytics

Hear from a panel of local entrepreneurs about their recent PR, marketing, social media and business successes. 

1:30PM: Sales & Marketing Keynote: Dharmesh Shah on the Sales Funnel 2.0

How can small- to mid-sized businesses automate their sales and marketing process? How do marketing managers in bigger organizations learn how to speak CEO? Dharmesh Shah, chief technology officer & founder of Hubspot, answers these and other burning questions for business owners and marketers.


2:15PM: Afternoon Break

2:30PM: PR & Marketing Panel
Moderator: Paul Gillin
Panelists: Julie Hall, Carol McGarry, Bobbie Carlton
What's the role of PR and marketing in the launch of a startup in today's environment? PR isn’t dead, it’s just wounded. The whiplash educing changes in the media environment has left the PR industry reeling. It’s not dead, as many have declared, but it’s certainly dizzy and looking for some direction. Entrepreneurs have a more immediate problem: how do they get the word out in this shifting environment, where a site that didn’t exist a two years ago is suddenly a major player in communications?

3:15PM: Break-Out Sessions, Part 1 (Pick One)

What's Your Exit Strategy?
Leaders: Rick Marciniak and Terry Phinney of BrandAlign
It’s never to soon to begin thinking about your exit strategy. In owner operated companies, the greatest obstacle to a successful exit can often be the owner. Are you thinking long-term?  Rick and Terry share the  personal, financial and structural elements to a successful exit strategy.

Branding & Web Design
Leader: Margery Stegman, partner with Shenkel/Stegman
What should you skimp on and what should you pay for when it comes to site design and branding?

Product Development
Leader: Bryan Maleszyk of Molecular
Social channels are a great place to collect product development feedback, but how do you organize, prioritize and act on the feedback you collect online?

Break-Out Sessions, Part 2 (Pick One)

PR Improv
Leader: Adam Zand
Editors: Wade Roush of Xconomy Boston and Scott Kirsner of the Boston Globe's Innovation Economy
Think you're ready for the big pitch? Adam Zand and our guest reporters will put you to the test (but probably won't sign that NDA you want them to).

Agile Techniques for Startups: The Faster Path to Success
Leader: Joel Foner
Learn why Agile methodologies can enable you to ship faster, ensure that your product works better, has fewer bugs, and has "the right stuff that customers will care about" built in at the start. Find out how Agile approaches can work at small scale, even with a micro-startup of only one or two founders, while helping to create a culture of innovation and success.
Searching Your Brand
Leader: Jim Spencer, JBS Partners
One of the most important aspects of your brand is how visible you are in search. What are the tips and tricks you need to know when it comes to chosing a domain name, content management platform and content in order to optimize your brand for search? Jim Spencer takes you through the tricks and techniques you need to know to really own your brand online -- with a special emphasis on WordPress sites.

5:00 Closing Remarks

Thanks to our Sponsors!





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Following the Event
Looking for a post-event outing? Might we suggest heading over to the Middle East for the Battle of the Tech Bands 3 -- Seattle vs. Boston. Things kick off at 7pm. More info and tickets at: http://xconomybands3.eventbrite.com/

Have questions about LaunchCamp Boston 2010? Contact Launch Camp Boston
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When & Where

Microsoft NERD Center
1 Memorial Drive
Cambridge, MA 02142

Thursday, February 4, 2010 from 8:00 AM to 5:30 PM (EST)

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LaunchCamp Boston 2010
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