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LA Games Conference 2011

Digital Media Wire

Tuesday, April 26, 2011 from 9:00 AM to 6:00 PM (PDT)

LA Games Conference 2011

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Online Registration Ended $599.00 $9.95
Onsite Registration Ended $699.00 $9.95
Group Ticket (20% off for groups of 5+)
Price reflects 20% off the current rate
Ended $399.20 $9.95

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Event Details

To register for the Transmedia Workshop, go to http://transmediaworkshop.eventbrite.com/

To Register for the Gamification Workshop, go to http://gamificationworkshop.eventbrite.com/

Event Announcements:
3/1/11: We are excited to add 2 exclusive half-day workshops with the leading minds in media and marketing on the day before LA Games Conference from 2-6pm on April 25th on Transmedia and Gamification. Only a limited number of tickets available!
2/28/11: New speakers announced from Raptr, THQ, Gaikai, OnLive, ngmoco:), Hi5, Stardoll, Nexon and many more!
DMW hosted the Gaming SuperSession at 2011 CES, which was one of the most popular sessions and gives a good indication of what the hot button industry issues will be at LAGC this year. Click here to view the video!
1/18/11: 2011 Venue Announced - SLS Hotel at Beverly Hills!
1/14/11: Join us in welcoming Jack Buser, Director of PlayStation®Home for Sony Computer Entertainment America (SCEA), as a new keynoter for the event!
12/01/10: Tony Bartel, President of GameStop to keynote at LA Games 2011!
2011 agenda announced!

Over 300 of the most influential decision-makers in the games industry gather for the LA Games Conference to network, do deals, and share ideas about the future of console, PC, online and mobile games. LA Games Conference – now in its 4th year – features a lively and fun debate on timely cutting-edge business topics, demos as well unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. We invite you to join us at the event and take part in the discussion with executives, creators, investors, analysts, press and gamers who will be instrumental in shaping the future of this booming business.

2011 Agenda

Registration, Coffee & Networking

Welcome to the Conference
Ned Sherman, CEO & Publisher, Digital Media Wire
Jay Baage, Event Director, NY Games Conference

2011 Gaming Trends - Analyst Presentations
Leading analysts and industry experts kick-off the day's discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Michael Cai, Vice President of Video Games, Interpret
Michael Klotz, Games Business Senior Manager, The NPD Group, Inc.



10:50AM–11:40AM PANEL 1
The State of the Games Industry - View From The Top
Industry leaders discuss the current state of the games industry as the business continues its transition towards a digital future. What does it take to make a blockbuster game these days? What trends and developments are leading the industry? Does the industry need to take more creative risks in breaking new styles of play? What players in the games space will push the creativity? How do you make money in this more and more complicated gaming universe with new digital platforms now competing with the time and pocketbooks of consumers? Who will be the winners and losers in the years to come?

Nanea Reeves, COO, Gaikai
John Welch, VP, Publishing & GM, Making Fun, a News Corp. division
Michael Pachter, Managing Director, Equity Research, Wedbush Securities
Eric Goldberg, Managing Director, Crossover Technologies


Debate Club: Facebook as a Gaming Platform
Structured as a formal academic debate, panelists are divided into two teams which present arguments either pro or con Facebook as a gaming platform. Each team will be given 5 minutes for initial arguments and then it's time for rebuttals. The audience will determine the winner via show of hands. This is one session that you don’t want to miss. Sparks are sure to fly!

Alex St. John, President & CTO, Hi5
Geoff Cook, CEO, myYearbook
Mike Vorhaus, President, Magid Advisors

Tony Bartel, President, GameStop

Lunch Buffet

Jack Buser, Director of PlayStation®Home, Sony Computer Entertainment America (SCEA)


2:15PM–3:00PM PANEL 2
Gaming in the Cloud: Exploring New Forms of Game Distribution
At this very moment we’re witnessing an evolution in the gaming industry – one that has all the characteristics of what our media industry predecessors have and continue to experience (books, music, print, TV, movies, etc.). Videogames are an important part of the migration of content "into the cloud." But despite the disruptive impact the Internet is having on traditional retail, physical goods aren’t likely to disappear any time soon, or will they? If so, when can we expect that to happen? What new forms of distribution work for different types of games? Which devices are going to be driving the future growth of the gaming business? This panel will give you an overview of current trends, provide relevant real-lifecase-studies and give you the unfiltered truth of technological opportunities and challenges facing the games industry in a digital age.

Josh Fraser, VP, Business Development, Rightscale
John Spinale, VP of Games and Media, OnLive
Ophir Lupu, Games Agent, Creative Artists Agency
Stefan Lampinen, Managing Director and Founder, SPELTJANST

2:15PM–3:00PM PANEL 3
Selling Games in 2011 and Beyond – Payment Models that Work and the Analytics You Need To Track Them
Games account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. At the same time, GameStop, BestBuy and traditional retailers still sell physical games for billions of Dollars. Redbox have proven that the rental model still works well for physical DVDs, now will similar services be successful for games? When it comes to mobile games and casual games, a model has emerged with a free version of the game and a paid version for those who are interested in upgrading. Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.

Gene Hoffman, CEO, Vindicia
Michael Doron, Vice President, ClickandBuy
Refreshment & Networking Break


3:30PM-4:15PM PANEL 4
The Smartphone and Tablet Revolution - What are the Latest Trends in Games and Social Networking for Portable Devices?
Mobile games is already a multi-billion dollar industry, yet there are challenges that need to be collectively overcome for the industry to progress to a true mass market phenomenon. This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. Is the iPhone model the way of the future for the rest of the business? What, if anything, will change with the introduction of the iPad? How are the operators working with publishers to allow mobile games to really take off? What factors are driving and hindering the industry? How is the mobile industry working with successful online games and brands to grow the market? Is a licensed game or branded title needed to succeed in the current mobile games market? What other platforms are the most exciting; Ovi, Android, BlackBerry, etc.? What roll will the operators play in the future of mobile games?

Kurt Davis, VP of Business Development, Boku
Clive Downie, VP, Marketing, ngmoco:)
Kraig Baker, Partner, Davis Wright Tremaine LLP
Peter Nielsen, Media & Games Product Manager, Nokia


3:30PM-4:15PM PANEL 5
Money for Nothing? How To Succeed In Selling Virtual Goods for Games and Social Networks
There is a growing consensus that successful online games companies, social networks and virtual worlds need to complement advertising and freemium with a virtual goods micro-transaction business model. The selling point is higher user monetization relative to advertising revenues because of the type of engagement that occurs in social communities and games, but what challenges face companies trying to enter this space and what models will emerge as the most successful? The business of virtual currencies (both earned and bought) have now already become a big business – but are there any inherent limitations in the future growth of the industry given the fragmented nature of it today (e.g., a game’s currency is, for the most part, tied to that specific game and cannot be used elsewhere or exchanged for other items of value)?

Rob Uhrich, Senior Director PaymentOne
Teemu Huuhtanen, EVP, Business Dev. and Communications, Habbo
Matt Palmer, EVP & GM, Stardoll
Brock Pierce, Co-Founder and Chairman, Revenue APEX
Lee Clancy Jr., SVP, Product Management & GM, Direct Revenue, IMVU


4:20PM-5:00PM PANEL 6
Viral Gaming – Latest Trends in Marketing and Promoting Games Online
Flash and browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook have been a growing segment of the gaming industry lately, underscored by Russia's Digital Sky Technologies $180 million investment in Zynga last year. How important is the social factor in gaming? Will we see casual massively multiplayer games anytime soon? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How do you monetize these new social gaming environments? This panel of executives from social networks, technology and games companies will tackle these questions and more.

Ranah Edelin, COO, Raptr
Mike Crouch, Director of Public Relations, Nexon America
Mike Goselin, VP, Product Development, Hangout Industries
Hussein Fazal, CEO, AdParlor
: Esther Lim, Digital Strategist, The Estuary, LLC


4:20PM-5:00PM PANEL 7
Brands Got Game? The Latest Opportunities for Advertisers To Connect with Millennials
Through Games and Social Networks This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?

Maria Casey, Senior Manager of Business Development, Arkadium
Tim Steudler, Corporate Alliances and Business Development, Activision
Bill Young, Managing Director, EA Ready, Electronic Arts
Steve Sims, VP of Client Services, Badgeville
Moderator: Matt Story, Director, Denuo


5:05PM-5:50PM PANEL 8
The Future of Gaming: 3D?
Publishers like Sony and Nintendo see 3D gaming as a huge opportunity similar to 3D movies and both have taken serious steps to embrace the technology, making their respective consoles 3D-compatible and beginning to roll out first-party and third-party 3D titles. However, 3D remains a delicate subject for game developers, many who see it a gimmick that has little to do with the core game-mechanics. So, how likely is it that 3D gaming will take off if only a small percentage of the market is able to afford a 3D-capable television, and many unwilling to sit for hours wearing plastic glasses that may cause headaches and eye strain? This panel will discuss the pros and cons of 3D gaming and leave the audience with a better understanding of what’s at stake and what to expect in terms of 3D games in the future.

Phil Eisler, General Manager of 3D Vision, NVIDIA
Matt Costello, President and Creative Director, Polar Productions, Ltd.
Moderator: Gordon Bellamy, Executive Director, IGDA


5:05PM-5:50PM PANEL 9
Gaming, Film and Television – How To Developing Successful Transmedia Franschises
The relationship between Hollywood content owners and the game industry has sometimes been a rocky one. The result has been few success stories of original film and television IP being turned into films and TV shows and vice versa. For example, despite massive box office success of James Cameron’s “Avatar,” sales of the Ubisoft Avatar video have, in comparison, been disappointing. How is the relationship between these industries evolving? What needs to be done to make sure that future media franchises work as well across platforms and mediums? What needs to happen to ensure that all participants - licensors, developers, publishers and distributors - get a fair return on their investments?

Jeff Gomez, CEO, Starlight Runner Entertainment
Danny Bilson, EVP, Core Games, THQ
JJ Lechleiter, Senior Director, Game Studio, Hands-On Entertainment
Katharine Lewis, Deputy Head, FremantleMedia Ventures
Molly Kittle, Director of Creative Strategies, Bunchball
Peter Levin, Co-Founder, Geek Chic Daily
Cocktail Reception and After Party (Free attendance with LA Games Badge)

Have questions about LA Games Conference 2011? Contact Digital Media Wire

When & Where

SLS Hotel at Beverly Hills
465 South La Cienega Blvd.
Los Angeles, CA 90048

Tuesday, April 26, 2011 from 9:00 AM to 6:00 PM (PDT)

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Digital Media Wire

Digital Media Wire (www.dmwmedia.com) is a media company that provides strategic consulting and manages marketing campaigns for digital media brands, and owns and produces industry conferences. The company also publishes daily newsletters and operates the popular www.dmwmedia.com news and community portal. The company produces conferences and events in four media verticals: games, music, video and advertising. DMW's portfolio includes: Digital Entertainment World (an IDG World Expo joint venture), NYME:  NY Media Festival (formerly DMW Week NYC) and LA Games Conference. Participants include entrepreneurs and senior decision-makers at leading media, entertainment and technology companies, investors, advertisers, policy-makers and legal professionals. DMW has one of the largest and most engaged and senior-level communities in the digital media industry.

  Contact the Organizer
LA Games Conference 2011
Los Angeles, CA Events Conference
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