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LA Ad Tech Presents: Brian Andersen, LUMA Partners

KW Low, LA AdTech

Tuesday, May 7, 2013 from 6:30 PM to 9:30 PM (PDT)

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Join LA Ad Tech on May 7th to welcome Brian Andersen, Partner, LUMA Partners. 

LUMA Partners has become one of the pre-eminent authorities on the ad and marketing tech landscape. With a keen eye towards trends and major market shifts, Brian and Terry Kawaja, have helped define a massive emerging space.  

Brian Andersen will present on "The Future of Digital Marketing," providing an overview of digital media trends with a specific eye toward ad tech and marketing. He'll discuss major movers in the market and emerging areas that will impact the broader advertising and marketing tech landscape in 2013 and beyond.

Topics include:

  • AdTech: Where we've been
  • AdTech: Problems & Solutions
  • Consolidation
  • AdTech: Where we're going
  • Mobile
  • Marketing Technology
  • The Future of Advertising

Following Brian's presentation, we'll have a short fireside chat, audience Q&A and then some time for networking.


6:30 - 7:00pm - Check in

7:00 - 7:30pm - Presentation

7:30 - 7:45pm - Fireside Chat

7:45 - 8:00pm - Q&A

8:00 - 9:30pm - Networking


Thanks to our event sponsor:



FastPay is a tech-enabled finance platform that helps digital businesses overcome the struggle of long receivable cycles by providing specialized credit lines up to several million dollars.


About Brian Andersen

Brian Andersen is a seasoned strategy, corporate development and mergers and acquisitions executive and anchors LUMA’s west coast presence from its Palo Alto office. With a decade on the “buy-side” of acquisitions, Brian has extensive experience setting strategy, executing acquisitions and successfully integrating acquired companies. Prior to LUMA, Brian was Vice President, Corporate Development for Omniture, the leading web analytics and web optimization company, responsible for all mergers and acquisition activities (acquired by Adobe for $1.8 billion). Prior to Omniture, Brian was Vice President, Corporate Development at Interwoven, a leader in web content management and document management (acquired by Autonomy for $775 million). Before Interwoven, he was a member of the executive staff at Phoenix Technologies, where he was responsible for corporate development, government affairs and special projects for the CEO. Brian was also formerly with Robertson Stephens, a technology-focused investment bank, in its mergers and acquisitions group.


Brian received a Bachelors of Science degree in mechanical engineering from UC Davis and an MBA from the Anderson School at UCLA. He used to consider himself an athlete, having been a two-time All-Conference defensive end for UC Davis and a ski patrol at Alpine Meadows in Lake Tahoe.

About LUMA Partners

LUMA Partners provides strategic advice to companies at the intersection of media and technology. We are passionate about entrepreneurs, excited about the innovation taking place and thrive on disruption.

LUMA Partners takes a refreshing approach to investment banking. The typical broad auction sell-side process simply doesn’t work for leading companies in the dynamic digital media industry. “Selling” a company results in adverse selection that can taint or sub-optimize the result for entrepreneurs and their investors.

Our approach is different.  We work “up-funnel” with decision-makers at the strategic companies to provide objective advice regarding strategy and target selection – which we are able to do because of our deep market expertise and since we are not burdened with “inventory.” In other words, we help companies get bought. This approach results in more logical strategic matches that are a better outcome for all parties.

Have questions about LA Ad Tech Presents: Brian Andersen, LUMA Partners? Contact KW Low, LA AdTech
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When & Where

Cross Campus
820 Broadway
Santa Monica, CA 90401

Tuesday, May 7, 2013 from 6:30 PM to 9:30 PM (PDT)

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KW Low, LA AdTech


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LA Ad Tech Presents: Brian Andersen, LUMA Partners
Santa Monica, CA Events Business

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