On November 5, L2 and NYU Stern will host its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event will address innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs.
Combining education and entertainment to inspire and enlighten, the Forum will feature:
• Never-seen-before research benchmarking brands’ digital marketing efforts
• Provocative presentations from thought leaders in industry and academia
• On-stage conversations with prestige brand leaders
• Networkingwith senior executives and top MBA students
• Cutting-edge product demos
registration & breakfast 8:15
module 1 9:00
WELCOME & OPENING REMARKS Peter Henry | Dean, NYU Stern
INNOVATION & THE EXCHANGE Scott Galloway | Founder, L2
COLLECTING & THE EVERYDAY TASTEMAKER Ben Silbermann | Co-Founder, Pinterest
Conversation: SERVICE 2.0
Kathleen Taylor | President & CEO, The Four Seasons and Greg Shove | CEO, Halogen
VALUING LUXURY Aswath Damodaran | Professor of Finance, NYU Stern
THE ART OF CHOOSING Sheena Iyengar | Professor of Business, Columbia University
module 2 11:00
panel: THE NEW INFLUENCERS
Luxury's most influential bloggers on the innovative brands of 2010 and predictions for 2011.
Imran Amed | Founder & Editor, The Business of Fashion
Christene Barberich | Editorial Director, Refinery 29
Tavi Gevinson | Founder & Editor, Style Rookie
Lauren Sherman | Editor, Fashionista
IN THE COMPANY OF GENIUS Maureen Mullen | Research, L2
THE MICHELLE MARKUP David Yermack | Professor of Finance, NYU Stern
DISRUPTIVE THINKING Luke Williams | Fellow, Frog Design & Adjunct Professor of Innovation,
NYU Stern & Author, Disrupt
THE END OF APPAREL AS WE KNOW IT Andy Dunn | CEO, Bonobos
THE THANK YOU ECONOMY Gary Vaynerchuk | Founder & Host, Wine TV Library
at Asia de Cuba | Hosted by Halogen for L2 Member brands, Forum Speakers, & Brand & Industry attendees
module 3 2:00
DEVELOPING A DIGITAL PHILOSOPHY Anand Giradharadas | Journalist, The New York Times
THE MEDICI EFFECT Frans Johansson | Author & Entrepreneur, The Medici Effect
panel: THE ELEVATOR PITCH
Four small companies. Four minutes each. Why you need to know about them.
Rent the Runway | Foodspotting | Birchbox | Fashionstake
BESPOKE PRESENTATIONS Mike Lingle & Paul Shapiro | Sales Graphics
panel: THE BUILDERS
Top digital agencies share their most innovative projects of 2011. Includes:
Razorfish | iCrossing | Morpheus Media | Sarkissian Mason
THE ANTI-LUXURY BRAND Jim McDowell | Vice President, MINI
CHINA: THE GREATEST OPPORTUNITY FOR LUXURY BRANDS
Doug Guthrie | Dean, The George Washington Univesity School of Business
INFORMATION IS BEAUTIFUL David McCandless | Author & Designer, The Visual Miscellaneum
THREE PREDICTIONS Scott Galloway | Founder, L2
chocolate & cocktails 4:15
L2 is a think tank for digital innovation.
We are a membership organization that brings together thought leadership from academia and industry to drive digital marketing innovation. Drawing from original research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our partners.
Please visit us at: www.L2ThinkTank.com
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