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L Hood Presentation: The "U" in UXD

User Experience Professional Association @ Simmons

Thursday, March 28, 2013 from 4:30 PM to 5:30 PM (EDT)

Boston, MA

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Event Details

WHAT: The "U" in UXD: Conducting Field Research to Understand Users' Needs, Goals, and Behavior
WHO: L Hood, Sr Manager of UCD and Information Design at ACI Worldwide
WHEN: Thursday, 3/28/2013, 4:30pm-5:30pm
WHERE: Simmons College, P-207

User Experience Design (UXD) is an approach to design that focuses on the needs, goals, and behaviors of the intended users. An essential part of the UXD process involves conducting field research with the target users to gather requirements, inform the design, and maximize usability. Whether one is designing a product, service, web site, information space, or process, user research helps create a foundation for success.

In this session, L Hood will discuss how to plan and carry out user research and provide an overview of field methods such as ethnographic studies, contextual inquiry, collaging, and roundtable usability testing.

Speaker: L Hood, Sr Manager of UXD and Information Design at ACI Worldwide, has been practicing UXD for 13+ years and has conducted hundreds of user research sessions with users all over the world. She has an M.A. in Technical & Professional Writing from Northeastern University, an M.S. in Human Factors in Information Design from Bentley University, and is in her first semester in the M.S. in Library & Information Science program at Simmons College.

Questions? Email

This event is co-sponsored by UXPA@Simmons and Simmons Student Chapter of ASIS&T.


Have questions about L Hood Presentation: The "U" in UXD? Contact User Experience Professional Association @ Simmons

When & Where

Simmons College P-207
300 The Fenway
Boston, MA 02115

Thursday, March 28, 2013 from 4:30 PM to 5:30 PM (EDT)

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User Experience Professional Association @ Simmons

UXPA @ Simmons is a student group for people who are interested in usability and user experience research. UXPA @ Simmons supports students and community members who research, design, and evaluate the user experience of information products and services. UXPA @ Simmons also works to provide students with learning experience and professional development opportunities through guest talks and events that showcase usability practice and UX research projects.

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