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Knapp Center Lecture

IIT Entrepreneurship Academy

Thursday, October 20, 2011 from 5:00 PM to 7:00 PM (CDT)

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Behavioral Economics and Innovation


Whether it's consumers changing what they're buying, end users changing how they live, or companies changing how they operate, most innovations require people to change what they're doing. What makes some of these changes easy and some seemingly insurmountable?


Ann will explore this question through the lens of behavioral economics. Behavioral economics has identified that people don't make rational decisions, they make consistently irrational decisions. There are factors that influence choices disproportionately, and shortcuts lead to consistent biases. By understanding these irrational levers, we can understand how to make change easier. In this talk, Ann will explore some key irrational-levers identified in behavioral economic research and use a simple framework to better understand the barriers and opportunities to new ideas.


Ann Hintzman is a strategist at gravitytank, helping clients identify compelling opportunities. Ann is a co-developer of the Brains, Behavior and Design toolkit, which makes behavioral economics actionable to help innovations resonate. Ann holds a BA in cognitive science from Wellesley College, and an MDes from IIT Institute of Design.



There is no charge to attend this event, but registration is required and is available here. Refreshments will be served.


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When & Where

Technology Business Center
University Technology Park at IIT
3440 South Dearborn, Conference Rooms C&D
Chicago, IL 60616

Thursday, October 20, 2011 from 5:00 PM to 7:00 PM (CDT)

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IIT Entrepreneurship Academy

The IIT Entrepreneurship Academy can help make your business idea a reality.

A university-wide initiative, the Entrepreneurship Academy invites you to join our network of entrepreneurs and people interested in learning more about startup businesses. Our purpose is to advance the spirit and understanding of entrepreneurship on a variety of levels.

Whether you are pursuing a minor in entrepreneurship, listening to an industry leader at one of our exclusive events, or taking advantage of our networking opportunities, our goal is to connect you with the people and resources that can help make your business idea a success.

Our Google+ community is the best way to stay up-to-date on our programs and events. We are working to create a space for ideas to develop and networks to grow. Follow the IIT Entrepreneurship Academy today for the latest resources, news, and advice from fellow community members. 

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Knapp Center Lecture
Chicago, IL Events Class

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