Ketchum and Search Mojo Invite You to Join Us for Digital Capital Week 2011
Monday, November 7, 2011 at 11:00 AM (EST)
During DC Week 2011 - Please come join Katherine Watier, of Ketchum, and Janet Driscoll-Miller, of Search Mojo on a day-long event on SEO and Social Media. They will host a morning panel discussion and an afternoon workshop. Please see below for more details.
Best Practices for Applying These Two Powerful Strategies Today (11:00am - 12:30pm)
Social media is now a part of our everyday lives. We use it to talk to our friends, family and even our favorite brands. But, have you stopped to think about how the widespread adoption of it, is changing search and online marketing in general? Search results are now becoming more personalized to you, and your social media habits have a lot to do with it. Knowing that and learning how to apply to your own online marketing effort is the wave of the future in search and social.
At this session, experts from Ketchum PR and Search Mojo will outline how to create a social media strategy that includes SEO, thus creating an even more effective online marketing strategy. In addition, our experts will provide insights on where they think search will be in the future.
Hands-On Clinic to Evaluate Your Social+Search Campaigns to See if it's Working Properly (1:30pm - 3:00pm)
We all need a little help with our online presence. Would you like some tactical suggestions on how to increase you influence online and in search? Experts from Ketchum PR and Search Mojo will be hosting a workshop where they will evaluate real life online examples from attendees and provide actionable tips on how to improve: online visibility, website improvements (Technical and Design), ways to improve social traffic, as well as how to better translate your overall business goals into the online space.
***Event staff will greet you at the lobby to help you sign in, and escort you to the event venue at 2000 L St. NW, Suite 300.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
About Search Mojo
Search Mojo specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising management services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
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