Just Add Data: Smarter Advertising Through Digital
Tuesday, May 15, 2012 from 6:00 PM to 9:00 PM (EDT)
Does the strategic use of data help businesses evolve their marketing tactics? How might the success or failure of an initiative be steered before it even reaches market? What role can data insights play in the creative process? Learn from key stakeholders from all corners of the digital media eco-system as they discuss how advances in data management are helping make audience targeting more accurate, user experiences more enjoyable and marketing delivery more accountable.
The organization’s intent is to encourage open communication in an effort to increase the sense of community within the Greater Philadelphia market. Participation and membership will help to support the future of the industry and is open to professionals of all levels.
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