PRAL New Orleans presents: PRedicting the Future: Identifying and Leveraging Editorial Trends
Public relations professionals know that editorial trends are key to campaign planning and recognizing these trends as early as possible ensures proper planning and peak performance. So how do you spot the trends and take advantage of them before everyone else does? Join Greg Perry as he talks about MyMediaInfo’s editorial trends for 2012 and shares the secrets behind how they were identified. He’ll also look into his crystal ball to make predictions for the coming year and provide some helpful tips on how PR pros can leverage these trends to build successful campaigns for clients.
About the speaker:
Greg Perry has been working on multiple sides of the PR desk for over a dozen years. A graduate of Southeastern Louisiana University with a degree in Marketing, he began his career in community resources at North Oaks Health System in Hammond. He then moved over to the vendor side, where he worked as a senior account manager for the Midwest territory at Bacon’s information, now Cision, in Chicago. The allure of the agency life brought him to Atlanta, where he worked for a telecommunications public relations agency on the north side of the city. He then moved from being a client to an employee of MyMediaInfo in 2008, where he now runs the Southeast region from his office in the Atlanta suburbs. Greg is an native Louisianan, born in Shreveport, and attended high school and college in South Louisiana.
Networking: 11:30am - 12:00pm
Luncheon: 12:00 - 1:00pm
Cost: $28 for members and students; $35 for non-members
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