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Jumpwire Media Thirsty Thursday

Jumpwire Media

Thursday, 31 January 2013 from 6:00 PM to 8:00 PM (EST)

Jumpwire Media Thirsty Thursday

Ticket Information

Ticket Type Sales End Price Fee Quantity
Social Media Night (Jan 31st) Ended $10.00 $1.24

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Event Details

JUMPWIRE MEDIA THIRSTY THURSDAYS

WHEN:  Bi-Monthly

WHERE: Jumpwire Media Office @ the Communitech Hot Spot - 170 University Avenue, 2nd Floor
 
A bi-monthly meetup for folks interested in digital media. Each meetup will focus on one of the 5 key cross media sectors (motion, mobile, marketing, publishing, gaming), and you guys will get to:
 

- Listen to local speakers who are experts in their sector

- Find out why their business model works and what makes them stand out from the crowd

- Enjoy yourself, unwind with beer, wine and pizza - it's Thirsty Thursday!

 Tickets are $10, spaces are limited to 50. 

This month's focus is SOCIAL MEDIA AND ROI with:

 

Maggie Fox, Founder, CEO and Chief Marketing Officer, Social Media Group @maggiefox

How do you turn a like into a lead? Social Media ROI is surprisingly easy to track - if you craft well-designed, integrated campaigns that involve social from the start, not as an afterthought. Using a real-world client case study, Maggie will explain how to turn a "like" into "lead" through carefully crafted social channel building and conversion programs.

David Jones, VP, Strategy-Social at Critical Mass @DoctorJones

Social media isn't cheap or fair.  Facebook doesn't care if your page followers see your stuff.  Twitter's job isn't to help you get followed and retweeted.  Using real data, David's talk will explain how success in social requires  the cross-discipline choreography of audience insights, shareable content, relevant conversation and paid amplification.

Mathew Stern, VP Brand and Business Strategy, Jumpwire Media @Matthew_Stern

The online curse for most media companies has been trading analogue dollars for digital pennies.  But the equation is wrong.  It’s not about digital revenue from digital audiences; it’s about cultivating digital audiences for an old-school business model: traditional ratings.  Matthew will share examples of how social media has driven ratings for multiple clients.

With Special Thanks to Our Partners:

Have questions about Jumpwire Media Thirsty Thursday ? Contact Jumpwire Media

When & Where

170 University Avenue
2nd Floor
Toronto, M5H3B3
Canada

Thursday, 31 January 2013 from 6:00 PM to 8:00 PM (EST)


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Organizer

Jumpwire Media

Jumpwire Media builds and executes revenue generating strategies by leveraging expertise in emerging media.

  Contact the Organizer

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