JUMPWIRE MEDIA THIRSTY THURSDAYS
WHERE: Jumpwire Media Office @ the Communitech Hot Spot - 170 University Avenue, 2nd Floor
A bi-monthly meetup for folks interested in digital media. Each meetup will focus on one of the 5 key cross media sectors (motion, mobile, marketing, publishing, gaming), and you guys will get to:
- Listen to local speakers who are experts in their sector
- Find out why their business model works and what makes them stand out from the crowd
- Enjoy yourself, unwind with beer, wine and pizza - it's Thirsty Thursday!
Tickets are $10, spaces are limited to 50.
This month's focus is SOCIAL MEDIA AND ROI with:
Maggie Fox, Founder, CEO and Chief Marketing Officer, Social Media Group @maggiefox
How do you turn a like into a lead? Social Media ROI is surprisingly easy to track - if you craft well-designed, integrated campaigns that involve social from the start, not as an afterthought. Using a real-world client case study, Maggie will explain how to turn a "like" into "lead" through carefully crafted social channel building and conversion programs.
David Jones, VP, Strategy-Social at Critical Mass @DoctorJones
Social media isn't cheap or fair. Facebook doesn't care if your page followers see your stuff. Twitter's job isn't to help you get followed and retweeted. Using real data, David's talk will explain how success in social requires the cross-discipline choreography of audience insights, shareable content, relevant conversation and paid amplification.
Mathew Stern, VP Brand and Business Strategy, Jumpwire Media @Matthew_Stern
The online curse for most media companies has been trading analogue dollars for digital pennies. But the equation is wrong. It’s not about digital revenue from digital audiences; it’s about cultivating digital audiences for an old-school business model: traditional ratings. Matthew will share examples of how social media has driven ratings for multiple clients.
With Special Thanks to Our Partners: