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July Workshop: Marketing Your Startup - How to Open Minds and Wallets

Tech Coast Venture Network

Thursday, July 12, 2012 from 7:30 AM to 10:00 AM (PDT)

Irvine, CA

July Workshop: Marketing Your Startup - How to Open...

Ticket Information

Ticket Type Sales End Price Fee Quantity
TCVN Member Ended Free $0.00
TCVN Member C-Level Guest (1 per registered member or 2 per corporate member) Ended Free $0.00
Non-TCVN Member Ended $35.00 $0.00
Non-TCVN Member (Day of) Ended $45.00 $0.00
Student Ended $25.00 $2.37

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Event Details

 

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Marketing Your Startup - How to Open Minds and Wallets


The workshop and interactive discussion will share the secrets of the customer decision cycle and why skipping a step can be detrimental to your startup or business. We'll also talk archetypes and why your product or service follows a specific storyline in customers' minds that leads to brand affinity. Be prepared to honestly answer questions about your business and learn the power of persuasion.


Speaker: Joe Burke - Founder/CEO of Denizen USA


Joe has 18 years of experience in marketing and advertising on the agency and corporate sides. Joe was the Brand Director for the Disney Stores and Brand Director for teen fashion company, Wet Seal. Joe helped drive record-breaking sales in retail and E-Commerce, as reported by the LA Times and OC Business Journal.

In 2008, Joe was hired by a seven-member agency to aggressively grow them into a full-service digital marketing agency. In two years the agency grew revenues over 200% each year, as reported in Fox Business. Joe established the digital marketing and TV departments, created “Big Board” Customer Experience methodology and generated record-breaking results for their clients. Joe’s work received two Gold and one Silver Award in the 2010 Mark Awards.

As Brand Director of Disney Stores, Joe helped build multichannel retail campaigns. Joe worked closely with cross-functional teams in marketing 
the apparel and toy franchises of “HSM2”, “Hannah Montana”, “Bolt”, 
“Wall-E” and “Enchanted”.

As a hands-on creative, Joe earned awards and built his skills as a marketer with agency stints at, Crispin, Porter + Bogusky, Fox Sports, and his own agency partnership at the age of 21. In addition to a successful career in marketing, Joe also co-authored the screenplay “Howl”, with actor Jeremy Renner, and consistently leverages his relationships in the entertainment industry to build the equity of retail brands.

Joe earned his Bachelors from RIT, New York where he was the Hylan Scholarship recipient, served on Student Directorate, and competed in NCAA Wrestling. Joe is a musician and artist with extensive world travels and an eternal student of culture. He, his wife Ellen, two daughters live in Orange County.

 

Register Today!


$35 for Non-TCVN Members Pre-Registration
$45 at the Door/day of Event

FREE for TCVN Members!

Have questions about July Workshop: Marketing Your Startup - How to Open Minds and Wallets? Contact Tech Coast Venture Network

When & Where


TriNet
3333 Michelson Drive,
Irvine, CA 92612

Thursday, July 12, 2012 from 7:30 AM to 10:00 AM (PDT)


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Organizer

Tech Coast Venture Network

TCVN is one of Southern California’s premier technology business networks. Through a wide variety of forums, pitch sessions, workshops, and other networking events, we bring together entrepreneurs and resources from every facet of the technology and startup landscape.

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