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Journalism Boot Camp: Thriving in a Changing Industry

Saturday, May 18, 2013 from 8:30 AM to 3:00 PM (EDT)

Journalism Boot Camp: Thriving in a Changing Industry

Ticket Information

Ticket Type Sales End Price Fee Quantity
NPC Member Registration
Limit one discounted ticket per NPC member.
Ended $25.00 $2.24
Non-Member Registration Ended $50.00 $3.49

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Event Details

8:30 – 9:00 a.m. Registration and Breakfast – First Amendment Lounge


9:00 – 9:15 a.m. Welcome        Angela Greiling Keane, National Press Club president

                                                Rick Dunham, NPCJI president

9:15 – 10:45 Breakout Sessions 

The Resume Doctor - Jodi Schneider, Bloomberg News

 As technology and the news business changes, so do employers' expectations for resumes. Find out what managers are looking for from an experienced editor. Afterwards, get a ″check-up″ a one-on-one session with the Resume Doctor.


If you’d like to schedule an individual session, please send your resume to no later than May 10.  Fifteen-minute sessions will be scheduled on a first-come-first-served basis from 11 a.m. to 3 p.m.  We will have the schedule of reserved appointments at the reservation desk.


Write It-Say It: How Word People Can Love Being Online and On Air - Lee Powell, AP

Lee Powell, AP broadcast reporter and producer, will give practical writing tips from a reporter-turned video journalist.

Doing news today means doing it all. Reporters shoot video. Photojournalists report. Everyone is struggling to marry pictures with words all while staying true to the story. There is good news: if you can write, you can craft pieces people will watch. It is all about pictures and personality. 

Lee Powell reports, shoots and edits his own stories that are streamed online and distributed to local television stations in the U.S. and broadcasters worldwide. He has won two national Edward R. Murrow Awards, most recently for writing and was part of the winning team for the National Press Club award for breaking news.


LinkedIn: An Underutilized Social Media Asset - Rick Dunham & Lori Russo

Twitter and Facebook get more social media buzz in the journalism world, but LinkedIn can be a valuable tool for reporters and communicators alike. Rick Dunham of the Houston Chronicle, president of the National Press Club Journalism Institute, and Lori Russo, managing director of Stanton Communications, explain how to get the most out of LinkedIn. Topics include using LinkedIn to find sources, biographical information, story tips and professional advice, as well as ways you can use LinkedIn to build your own online community and publicize your content. Not to mention how it could help you find your next job.


10:45 – 11:00 a.m. Coffee Break – First Amendment Lounge


11:00 - 12:15 Breakout Sessions 

Five Tips You Can Use Monday Morning for Tuesday's Story - Matt Stiles, NPR, Data-powered reporting

Data-powered reporting doesn’t have to be a massive, weeks-long project. Find out ways you can do meaty, quick-turnaround stories with the help of readily accessible data.


Google to the Max: How to Use Google for Search Engine Optimization and Creating Rich Content for Print and Web – Presenter from Google's Politics and Elections team TBA

The changing place of SEO in the newsroom doesn’t have to be a mystery.  A Google rep will be here to show you how to push your content with smart wording, tagging and other metadata techniques.  And you'll learn the latest Google tools for research and for presenting your information.


Building a Community and Building Your Brand on Twitter – Rick Dunham, Houston Chronicle

Too many journalists view Twitter as a place where people write about what they ate for lunch or the latest sports scores. Twitter has become a valuable tool for reporters, both for reporting on breaking news events and for creating an online community. The Houston Chronicle’s Rick Dunham will teach this free class providing tips on how to use Twitter to build a community around yourself, your news outlet and the issues you cover. Topics include how to effectively interact on Twitter, how to understand the culture of Twitter, best practices in tweeting and retweeting, promoting your Twitter account, crowdsourcing via Twitter and using Storify to tell Twitter-driven stories.


12:30 – 1:30     Networking Lunch – The Lowdown on Nonprofit Journalism

According to the Investigative Reporting Workshop at American University, journalism is finding new avenues for survival and even growth in nonprofit structures.  Last year, the Workshop’s iLab tracked 75 nonprofit journalism organizations that were operating with a funding base of $135 million, staffed by 1,300 full-time employees. This panel will explore the promise of nonprofit journalism, and the opportunities nonprofits offer for doing in-depth reporting.  Panelists will discuss their own transition from mainstream for-profit media to a reporting career in a nonprofit structure.  

Moderating the panel will be Celia Wexler, the author of Out of the News: Former Journalists Discuss a Profession in Crisis, winner of this year’s Sigma Delta Chi award for excellence in journalism research.

Panelists are:

  • Charles Lewis, nonprofit journalism pioneer and  founder of the Center for Public Integrity and the Investigative Reporting Workshop at American University’s School of Communication. 
  • Kathy Kiely, veteran political reporter and now managing editor for the Sunlight Foundation
  • John Dunbar, longtime investigative reporter and now managing editor for politics at the Center for Public Integrity.


1:45 – 3: 00 Small Group Sessions

Making the most of Facebook - Eric Weisbrod, CNN

Learn how to boost your use of Facebook to make it a better tool to gather news, story ideas and find sources. You'll also learn how to build up your own personal brand to share your stories and gain readers.

Intermediate Excel – Herb Jackson, The Record

Intended for those with some Excel skills who want to get better at importing, sorting and filtering data, this session will cover how to grab data from sites and use it to tell the stories you want to write. The session also will spend time on the most powerful feature of Excel, pivot tables and charts, which tap the database management functions of the program.


iPhone Reporting – Neal Augenstein, WTOP

A laptop, a recorder, a Blackberry a cellphone, an aircard, a camera - wouldn't it be great to simplify your reporting? Learn how to do it all with just one small device. WTOP reporter and iPhone whiz Neal Augenstein will offer a "how to" session on everything from reporting to recording with the popular phone that does much more. Learn the power of smartphone reporting with this interactive class - be sure to bring your phone! You'll get: an overview of smartphone reporting, tips and technology recommendations, suggested apps and resources, a hands-on walkthrough and time for Q&A. Augenstein has worked as a reporter for local WTOP radio since 1997 and says he is the first major market radio reporter to do most of his work on an iPhone. He's also a prolific user of social media. See his website at:

Have questions about Journalism Boot Camp: Thriving in a Changing Industry? Contact the organizer

When & Where

529 14th Street Northwest
Washington, 20045

Saturday, May 18, 2013 from 8:30 AM to 3:00 PM (EDT)

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