San Francisco, California
London, United Kingdom
Join us for an evening with John Gerzema as he shares his latest research and insights from his new book, "The Athena Doctrine".
"We live in a world that’s increasingly social, interdependent and transparent. And in this world, feminine values are ascendant. As John Gerzema and Michael D’Antonio’s proprietary survey of 64,000 people around the world shows, traditionally feminine leadership and values are now more popular than the macho paradigm of the past. The most innovative among us are breaking away from traditional structures to be more flexible, collaborative and nurturing."
John will talk about the Athena Doctrine, named after the Greek warrior Goddess whose strength came from wisdom and fairness. All over the world people are deploying feminine thinking and values to make their lives, and the world, better.
5:00pm Registration, networking, appetizers & wine reception
6:00pm Presentation on The Athena Doctrine, John Gerzema
6:30pm Interview of John by Wendy Wallbridge
7:00pm Meet in small groups to share learnings
7:30PM Q & A
7:45pm Coffee & Book Signing
Your ticket purchase includes the newly released book, "The Athena Doctrine" by John Gerzema and Michael D'Antonio
John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social theorist, his books have appeared on “best of” lists at Fast Company, Inc., and The Week Magazine. His research, writing and interviews have appeared in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, CNBC, NPR, Forbes and many others. As Chief Insights Officer at Young & Rubicam he oversees the world’s largest database of brands and consumer behavior and studies social change and its impact on business, society and the economy. John’s TED talk ‘The Post-Crisis Consumer’ has been viewed by over a quarter of a million people.
John’s book is The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future will be released April 2013.