Social Signals in Search: Making the Sum Greater Than the Parts
VP, Search Engine & Social Media Marketing
Beasley Direct Marketing, Inc.
Everyone has heard about the rise of social media and how the search engines are incorporating social signals into their algorithms. But too often, the teams responsible for search engine optimization and the teams responsible for social media do not talk to each other, working at cross purposes and leaving potential customers confused. During his presentation, John Thyfault, VP, Search Engine & Social Media Marketing at Beasley Direct Marketing, will discuss concrete tactics to bring your search and social teams together for a stronger, more coherent strategy thaT builds off the strengths of both.
When & Where
The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They are idea people. Visionaries and leaders, strategists and implementers. VPs, managers, entrepreneurs, professionals who stand out in any professional crowd. These are the people who define and drive our organization.