On Wednesday, November 6th, IxDA Twin Cities will be holding a discussion event on "Wireframing: Technical vs. Executive Buy-in vs. Agency Needs" where we will take a dive into the different types of deliverables and how they affect the intended audience. The discussion will be given by Brigitte Dahlberg (Co-Founder of PURE: Experience Research and Design), Abbey Smalley (Design and UX Manager at UnitedHealth Group), and Michael Sichmeller (Director of UX at Gage).
6:00pm Pizza / Networking
6:30pm Welcome / Introductions
8:30pm Wrap-up / Questions
Wireframes: Technical Specifications and Communicating with Developers
Brigitte will show examples and walk through ways to convey technical documentation in conjunction with wireframes - and how this helps accurately depict the intended experience to not only developers but also creative teams.
Bio: Brigitte Dahlberg has over 15 years of experience working within corporate design and technical teams, including a few of the local giants such as Best Buy, Thomson Reuters and 3M. Her passion for delivering research-driven design solutions and past experience in corporate has led her to co-found a new user experience agency, PURE: Experience Research and Design. Through this new venture, Brigitte is able to continue her passion in executing delightful digital solutions, and continue to mentore up-coming new talent within the user experience community.
What does "executive buy-in" have to do with wireframing?
Abbey will talk about how to get executive buy-in when there are many stakeholders to consider, as well as the importance of using the right wireframe fidelity to get the right feedback you need to move forward with your projects.
Bio: With 10 years of interactive design experience under her belt, Abbey Smalley serves as a Design and User Experience Manager at UnitedHealth Group. Her past industry experience includes Manufacturing, Financial, Retail, Healthcare, Fitness and Restaurants. Prior to working for UnitedHealth Group, Abbey has been a User Experience Consultant, and the Design and Usability lead for 3M’s global mobile design strategy. She’s passionate about finding the sweet spot of where the user’s needs and business needs intersect.
Wireframing: Agency Perspective
Michael will discuss how agencies are using wireframing as a design and requirements tool in an environment where time is always short, projects are always varied and changing and everyone seems to be a stakeholder.
Bio: Michael Sichmeller leads Gage's User Experience practice, where he specializes in user research and strategy, experience design and usability engineering and testing. His UX career started during the dot.com boom and includes tenure at large corporations and 8+ years in agency environments working on a variety of brands from non-profits to the Fortune 1.