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IxDA NYC presents Tackling the Digital Divide with Analog Solutions


Thursday, May 20, 2010 from 6:30 PM to 8:00 PM (EDT)

New York, NY

IxDA NYC presents Tackling the Digital Divide with Analog So...

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Tackling the Digital Divide with Analog Solutions

Join us as Clara Gaggero and Adrian Westaway show us how their team at London’s Vitamins Design solved the problem of how to teach the elderly to use cell phones using existing and familiar systems, such as books, maps and cards. Working in partnership with The Royal College of Art’s Helen Hamlyn Center and Samsung Design Europe, their approach should be an asset for anyone seeking new ways to help their clients understand our rapidly evolving digital world.

Food and drinks will be served when doors open at 6:30 p.m. The presentation will begin promptly at 7:00 p.m.


Thursday, May 20, 2010
6:30 - 7:00 p.m.  Networking and refreshments
7:00 - 7:10 p.m.  Welcome and announcements
7:10 - 8:00 p.m.  Vitamins Design presentation

LBi New York (formerly Icon Nicholson)
The Puck Building
295 Lafayette Street
Floor 8
New York, NY 10012
Subway: Take the 6 train to the Bleeker Street stop

Free and open to everyone interested however tickets are required.

IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.

Cancellations: Please email us ( as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!


Clara Gaggero is an award-winning designer, Co-founder and Creative Director of Vitamins, Inclusive Technology Research Associate at the Royal College of Art (Helen Hamlyn Centre), and Assistant Professor of Design and Innovation at Goldsmith College and Queen May University. She studied Industrial Design at the Politecnico (Institute of Technology) of Torino, specialising in industrial production and manufacturing process. In 2003, she moved to Berlin where she founded her own fashion label and worked in the furniture and interior design field before coming to London where she studied Mechanical Engineering at Imperial College and Industrial Design Engineering at the Royal College of Art.

After working for the prestigious Design Studio Ross Lovegrove and at the BBC Innovation Unit, Clara now runs her own design consultancy, Vitamins. Vitamins help technology companies to create products, services or experiences that are better for people. Clients for the consultancy include Samsung, RIM (BlackBerry) and Olympus, creating new unexpected innovation directions thanks to a close collaboration with the end users.


Adrian Westaway is a Designer, Inventor and Magician whose work aims to make technology invisible to create meaningful magical experiences that benefit people. He is Co-founder and Director of Vitamins, Royal Commission of 1851 Innovation Fellow, James Dyson Innovation Fellow, and regularly tutors at the Royal College of Art, Goldsmiths College and Queen Mary’s University London.

Adrian started learning magic at the age of 11, going on to study a Masters in Electronic Engineering at Bristol University. Joining the prestigious Innovation Design Engineering Masters programme at the Royal College of Art, London, Adrian succeeded in combining all of his interests and expertise, designing magical and astonishing solutions in a product design context. Adrian’s work ranges from product and user experience design through to performance. He has worked with large product design companies to small theatre groups, individuals and charities creating new engaging magical inventions.

Adrian recently finished a year-long research study with Samsung Design Europe and the Helen Hamyln Centre to create solutions for enabling older uses to engage with mobile technology. The project created Analogue solutions to Digital problems and has toured the world in the form of lectures and exhibitions.

He is currently bringing an interactive lighting product, Magic Light, to market, advising an inventing television series, and consulting on several large projects with the Vitamins Design group.


LBi New York is a marketing and technology agency with the ability to guide brands digitally—not just for a site launch but throughout the entire customer journey. They’re set up to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programs, and even handle the media buying, planning, and EPR. The agency is a blend of Swedish design heritage with the best of British strategy and a healthy dose of American initiative.


IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the site.

Have questions about IxDA NYC presents Tackling the Digital Divide with Analog Solutions? Contact IxDA NYC
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When & Where

LBi New York
11 West 19th Street
Floor 3
New York, NY 10011

Thursday, May 20, 2010 from 6:30 PM to 8:00 PM (EDT)

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With over 50,000 members and more than 150 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.

The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners.

To learn more about IxDA, please visit

To follow and/or contribute to IxDA NYC, please visit

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