"The details are not the details. They make the design.” — Charles Eames
The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features. How do you turn on mute on your phone? How do you know you have a new email message? How can you change a setting? All these little moments—which are typically not on any feature list and often ignored—can change a product from one that is tolerated to one that’s beloved. This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We'll delve into the structure of microinteractions—Triggers, Rules, Feedback, and Loops—and talk about why you should: Bring The Data Forward, Don't Start From Zero, Use What is Often Overlooked, and Long Loops.
Thursday, July 18th 2013
6:30 - 7:00 p.m. Networking and refreshments
7:00 - 8:00 p.m. Presentation
8:00 - 8:30 p.m. Wrap-up and discussion
601 West 26th Street
New York, NY 10001
Please check in at reception in the lobby and they'll send you up to the 18th Floor. The nearest subway stop is off the C/E line at 23rd Street. Exit the station north to 26th Street. Allow 15 minutes to walk west to 11th Ave and the West Side Highway.
Refreshments will be served.
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!
ABOUT OUR SPEAKER
The son of a plumber and a psychologist, Dan Saffer feels the interaction design he does is a little bit of both. Since 1995, he’s designed everything from websites to consumer electronics to robots. He feels that design isn’t only about problem solving, but about creating a better, more humane, future. At Smart Design, Dan is one of the directors of the interaction design practice, leading and advising teams to create new interaction paradigms across a wide range of products, spanning both digital and physical. Dan’s insightful, thoughtful approach to design has been captured in the 3 books he’s written—Designing for Interaction, Designing Gestural Interfaces, and Designing Devices—which are required reading for any student of interaction design. Dan has worked with a wide variety of clients, from Fortune 500 giants such as Microsoft and Time Warner to startups like AnyBots. He speaks and teaches workshops on design around the world. He has a Masters of Design in Interaction Design from Carnegie Mellon University. On Twitter, he's @odannyboy
ABOUT OUR HOST AND REFRESHMENTS SPONSOR
Smart Design is an award-winning innovation consulting firm with studios in New York, San Francisco and Barcelona. Founded in 1980, we work with companies of all sizes and across diverse industries to create human-centered design solutions that delight customers and help companies achieve their business goals. The products, services, experiences and innovation strategies we design drive business and make a meaningful difference in how people live, learn, work and play. To learn more, join us on Twitter @SmartDesign and visit us at smartdesignworldwide.com.
See you there,
IxDA New York local leaders
When & Where
With over 50,000 members and more than 150 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner no matter his or her level of experience. IxDA is a novel kind of “un-organization” and relies on its passionate members to help serve the needs of the international Interaction Design community.
The IxDA New York City local group is a vibrant community of people interested in interaction design who meet monthly at face-to-face events. Programming is created by a volunteer group of local leaders and realized through the generosity of speakers, sponsors, and host partners.
To learn more about IxDA, please visit http://www.ixda.org
To follow and/or contribute to IxDA NYC, please visit http://www.ixda.org/local/new-york-ixda