With globalization, it is becoming more and more critical for businesses to differentiate their products and service offerings. This means envisioning and shaping future products and services that are innovative and engaging to users. This talk, from Dr. Sasanka Prabhala, focuses on how user experience can play a pivotal role in the creation of innovative products and services that are engaging and delightful to users.
Refreshments will be served to attendees, courtesy of our sponsor, Creative Niche.
5:30 - 6:10 pm: Networking and refreshments
6:10 - 7:10 pm: Presentation and Q&A
7:10 - 7:30 pm: Additional discussion and networking
ABOUT OUR PRESENTER
Dr. Sasanka Prabhala is a user experience researcher and co-founder of S4 Design Technologies. He drives user experience vision and strategy and applies user experience methodologies including ethnographic research, interaction design, and usability analysis to bring new products and services to markets. From 2006 – 2013, he worked at Intel Corporation responsible for research and development activities directed towards technology innovations that delivers Intel’s next generation products and platforms.
Dr. Prabhala is an expert on bridging the gap between the users and the technology. He regularly speaks and sits on the panel at conferences sharing consumer centric insights. In 2013, he co-edited the book “Transforming Ethnography: User Experience Methods and Practices” with Prof. Subhashini Ganapathy of Wright State University. Dr. Prabhala is also the recipient of a patent for consumer electronics innovation.
ABOUT OUR SPONSORS
Creative Niche is a global recruitment and workforce management firm that connects the world's leading creative talent with industry-leading organizations. Creative Niche's core services include:
- Staffing and recruitment for a wide range of creative positions across industries, ranging from executive to junior level roles.
- Contract workforce management
- Workforce consulting
- Management of strategic creative projects
- Custom creative team creation
Creative Niche's clients include Fortune 500 corporations, as well as multinational advertising, digital and public relations agencies throughout Canada and across the globe, including a location in the Cincinnati region.
Cintrifuse is a Cincinnati-based regional innovation network designed to successfully launch high-growth startups by connecting entrepreneurs, accelerators, incubators, mentors, investors and strategic businesses/institutions through access to key resources, a co-working space and a venture capital fund of funds.
When & Where
We believe superior user experience is directly linked with great interaction design, and that idea sharing is key in building knowledge and creating best in class experiences.