" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

IxDA Barcelona presents Josh Clark & Karen McGrane: Mobile Myths & Content

IxDA Barcelona

Thursday, May 31, 2012 at 7:30 PM (CEST)

IxDA Barcelona presents Josh Clark & Karen McGrane:...

Ticket Information

Type End Quantity
Standard free ticket Ended Free  
Extra tickets Ended Free  

Share IxDA Barcelona presents Josh Clark & Karen McGrane: Mobile Myths & Content

Event Details

IxDA's next event will feature two 30' presentations from Josh Clark (@globalmoxie) is the author of "Tapworthy: Designing Great iPhone Apps") and Karen McGrane (@karenmcgrane), author of  "Content Strategy for Mobile" (coming in 2013)

Stay after the talks for a drink and meet Josh, Karen and fellows IxDAers!

Josh Clark: The Seven Deadly Myths of Mobile

A set of persistent myths are driving the development of mobile experiences that frustrate more than delight. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.

Karen McGrane: Adapting Ourselves to Adaptive Content

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.


If you can't make it and/or want to see Josh & Karen in action some more, we invite you to the full-day workshop "Small Screens, Big Changes" that they will be teaching the next day at the World Trade Center. 

Read more about it: http://workshops.globalmoxie.com

Sign up here: http://mobile-bcn.eventbrite.com/


More info about Josh: http://globalmoxie.com

More info about Karen: http://karenmcgrane.com/

More info on the IxDA (Interaction Design Association):

Twitter: @ixdabarcelona
IxDA Barcelona is organized by:
with the invaluable help from:

Want to join IxDA Barcelona? Go to www.ixda.org, register and join the Barcelona Group.

Have questions about IxDA Barcelona presents Josh Clark & Karen McGrane: Mobile Myths & Content? Contact IxDA Barcelona

When & Where

Dusk Bar
Carrer de la Mercè, 23
08002 Barcelona

Thursday, May 31, 2012 at 7:30 PM (CEST)

  Add to my calendar


IxDA Barcelona

IxDA Barcelona (surprise) is the local chapter of the IxDA. Once every while we organize events with speakers and serve as a platform for discussion and news for everything related to interaction design, ux design and usability in the Barcelona area.

  Contact the Organizer
IxDA Barcelona presents Josh Clark & Karen McGrane: Mobile Myths & Content
Barcelona, Spain Events Networking

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.