Introduction to Web Usability
Session One: Tuesday, November 13th from 6:30 pm to 9:30 pm
Session Two: Thursday, November 15th from 6:30 pm to 9:30 pm
Tammy Guy, Founder, Tammy Guy Design
Session One (11/13)
Forms is how customers "talk" to companies online. It is how companies create communities, collect data on their users and most important, how purchases are finalized. Proper planning and design may reduce abandonment rates by changing overwhelming form processes to seamless experiences that are easy to follow and complete.
Product Pages & Content Display
Online retail sales have been at a steady growth across all sectors (computer, books, beauty, grocery, toys, etc.). Although technology is getting more advanced and tries to mimic the shopping experience online, there are still fundamental differences in store versus online shopping. The main differences cannot be overcome completely, but well designed pages can help minimize them and help achieve an enjoyable and easy shopping experience.
This seminar will combine usability guidelines and graphic design fundamentals to achieve best in class results.
Session Two (11/15)
User-centered Information Architecture
Effective information architecture enables people to step logically through a system confident they are getting closer to the information they require. Most people only notice information architecture when it is poorly planned and stops them from finding the information they need. If users can't find your product, they can't buy it! This seminar will go over how to create personas and build a site structure that is both effective and intuitive.
Navigation is the website "table of content" and unlike traditional publications where readers can flip through and see how much material there is to read and in what order, one cannot get an immediate sense of the web site's size or complexity until they start to dive in and navigate one page at a time. Creating a navigation system that is both effective and efficient is critical to the success of your site.
This seminar will combine graphic design and usability guidelines and go over some of the do's and don'ts in navigation design.
Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation. In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years, teaching a two-day workshop on visual design and usability. Tammy Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute.
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