Introduction to User Acquisition Marketing
Kumy Veluppillai, Founder, Repeat Labs
Wednesday, March 20th from 7:00 pm - 9:00 pm
User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.
Preparation: Please bring a laptop, paper, and pencil
Instructor: Kumy Veluppillai works in technical marketing and product development with a focus on growth and retention strategies. Previously, he was on the founding team of Bluefields, a 500 & Seedcamp-backed startup. Having led multi-channel digital campaigns for brands across the luxury, travel and retail sectors, he has a deep-rooted experience across search and social.
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