Introduction to Social Media Marketing Workshop
Wednesday, 30 May 2012 from 10:30 to 16:15 (BST)
Kendal, United Kingdom
On average in one year, we will share 415 pieces of content on Facebook, we’ll spend an average of about 23 minutes a day on Twitter, tweeting a total of around 15,795 tweets, we’ll check in 563 times on Foursquare, upload 196 hours of video on YouTube, and send countless emails (Social Skinny Feb 2012)
With social networking still the fastest growing social behavior online it would be foolish to ignore social media as a form of communicating with your customers and audiences.
In this one-day introductory workshop we’ll help to demystify social media allowing you to gain confidence and increase your understanding of how it can help you or your organisation.
Our interactive workshop will focus on how to get the most out of social media, best practice and some key tools and resources that you will be able to take away
Who is it for?
- Individuals with little or no social media marketing experience or knowledge
- Emerging theatre companies, artists and arts professionals
- Recent arts graduates
- Small/medium sized cultural organisations with no dedicated web/marketing staff
- Anyone wanting to understand the basic principles of using social media
What will you learn?
- An Introduction to key channels – blogging, Facebook and Twitter – with case studies
- Key dos and don’ts for social media
- How social media fits into the bigger picture of your marketing campaign
- How to integrate across and between different social media channels
- How to evaluate and monitor your success
- A brief look at some future trends
Structure of the Day
- Reasons for using social media
- Principal Dos and Don'ts
- How to identify the best tools for you
- How to structure your social media activity
- Introduction and how to use three main platforms
- How to integrate different types of social media
- How to integrate social media with your wider offline activity
- Introduction to a selection of key tools and techniques for monitoring social media
- Informal Q & A
Lunch and Refreshments included
Terms and conditions
When booking on an All About Audiences event, delegates agree to the following terms and conditions:
- All About Audiences reserve the right to amend dates, venues, speakers and content. Any changes will be publicised in advance, where possible.
All About Audiences may need to cancel an event where there are insufficient numbers of bookings. Should a cancellation take place in these circumstances, attendees will be advised of the cancellation at the earliest opportunity, free places will be credited and all paid places will be refunded in full.
Delegates who have paid for a place must cancel one week or more before the advertised event to be eligible for a refund.
When & Where
All About Audiences
We are All About Audiences, the audience development agency for the North West. We work with arts, heritage and cultural organisations to help better understand and grow audiences.
With over 20 years at the heart of the cultural sector we have an established reputation for our pioneering projects, consultancy, research and marketing services, which include print distribution across Greater Manchester & beyond and digital services.