Introduction to Social Media for Media Professionals
Wednesday, February 10, 2010 from 9:30 AM to 12:30 PM (GMT)
The Introduction to Social Media for Media Professionals course builds on Real Fresh TV’s success with the UK’s longest running 'social media for beginners' course: the Social Media Starter Course.
Like the Social Media Starter Course which trains marketing professionals in using social media to achieve business objectives, the Introduction to Social Media for Media Professionals course combines practical training in creating content using social technologies with a solid introduction to the techniques necessary for engaging effectively with an online audience.
You will come away with a clear understanding of how to develop multi-platform media projects that engage consumers using social technologies like blogs, Twitter, Facebook, YouTube, Flickr etc.
Bursaries available to reduce course cost by up to 70%
Limited bursaries available to reduce the course cost by up to 70% for digital professionals in the North West. Freelancers and professionals in the TV, radio, games or digital industry eligible. Email firstname.lastname@example.org to apply. Bursaries provided by North West Vision and Media.
What will you learn on the Introduction to Social Media for Media Professionals course?
• Practical actionable steps for putting social media into the heart of your media projects.
• How to develop a social media strategy that can be integrated into a traditional broadcast media project.
• Demonstrable benefits of using social media complete with UK-specific case studies and examples.
Some interaction with a web panel is integrated within the delivery of the course with attendees sharing social media content with a digital panel of experienced social media enthusiasts using Twitter.
The Introduction to Social Media for Media Professionals course concludes with an introduction to the rigours and demands of creating content for multiple platforms.
The Social Media Starter Course takes place at Manchester's multi-million pound technology and enterprise centre, One Central Park, located just two miles from Manchester city centre. The course is delivered in a small, intimate classroom environment with no more than fourteen attending ensuring you have one-to-one contact with the course leader. Lunch and refreshments are provided.
Who is it for?
Freelancers and professionals in the TV, radio, games or digital industry who need to develop skills in engaging with an online audience using social media.
Aims of the Course:
The Introduction to Social Media for Media Professionals course has been developed with a strong emphasis on practical problem-solving skills.
Alongside an interactive presentation and Q&A session, we devote a substantial section of the course to putting together a social media strategy for a real-life media project.
Please bring along a media project or issue you would like addressed.
About the Course Tutor:
This training is led by Chi-chi Ekweozor, a gifted communicator with more than 5 years experience in creating original content for the web. Her company, Real Fresh TV, published Europe’s first video podcast, the 3 Minute Gig in 2006 and now advises companies as varied as Arts Council England and T-Mobile on how to create and execute effective social media campaigns.
Equally at home with developing multi-platform content campaigns as she is with devising social media marketing campaigns, she has a particular talent for presenting new media concepts in clear, everyday language.
She was short listed for a 4Talent 2008 Multi-Platform Award and her widely read social media and multi-platform marketing blog is at www.realfresh.tv. She twitters at twitter.com/realfreshtv.
She also organises the monthly Social Media Surgery in Manchester, part of the city's influential Social Media Cafe network.
Social Media Surgery events are informal, free-to-attend, afternoon business networking events based around a panel made up of social media practitioners and agencies discussing and dissecting social media project issues presented by the attending crowd.
When & Where
Real Fresh TV
Real Fresh TV is social media training and implementation consultancy based in Manchester.
We develop and deliver industry-leading social media marketing training courses that train owner managers in using social media platforms like blogs, Facebook, Twitter and LinkedIn strategically to grow and market their businesses.
All Real Fresh TV’s training courses are recognised by the Chartered Institute of Public Relations (CIPR) and count towards achieving Chartered Practitioner status.
Each course contributes credits to the CIPR’s Chartered Continuous Professional Development (CPD) scheme.
We also provide managed corporate social media marketing services and have worked with clients as varied as T-Mobile, Arts Council England and PUMA.